Pureprofile Raises FY25 Revenue Guidance to $58M After 22% H1 Growth
Pureprofile Limited has upgraded its FY25 financial guidance following a robust first half, highlighted by a 22% revenue increase and a 30% surge in Q2, driven by strong international expansion and automation adoption.
- H1 FY25 revenue up 22%, Q2 FY25 revenue up 30% year-on-year
- Rest of World revenue grows 30% in H1, now 45% of total revenue
- EBITDA rises 38% in H1 to $3.3 million with margin improvement
- FY25 revenue guidance increased to $57–58 million, EBITDA to $5.2–5.8 million
- New product innovation team launched to leverage AI and automation
Strong Half-Year Performance Sets New Benchmarks
Pureprofile Limited (ASX: PPL) has delivered a compelling first half of FY25, posting a 22% increase in revenue to $29.2 million, with momentum accelerating in the second quarter to a 30% year-on-year rise. This robust performance has prompted the company to upgrade its full-year financial guidance, now targeting revenue between $57 million and $58 million, up from the previous $55 million to $57 million range.
The company’s EBITDA also saw a significant lift, climbing 38% to $3.3 million in H1 FY25, with margins improving by one percentage point to 11%. This reflects not only top-line growth but also operational efficiencies and disciplined expense management.
International Expansion Driving Growth
A key highlight is Pureprofile’s expanding footprint beyond its traditional ANZ base. Revenue from Rest of World (ROW) markets surged 30% in the half, now accounting for 45% of total group revenue, up from 42% a year earlier. Strong performances in the US, South East Asia, India, and the UK underscore the success of the company’s strategic investments in global market penetration.
In Q2 alone, ROW revenue jumped 44%, outpacing the 20% growth in ANZ revenue, which itself benefited from the recent i-link acquisition and a rebound in Australian market activity. This diversification reduces regional risk and positions Pureprofile to capitalise on larger addressable markets worldwide.
Technology and Innovation at the Forefront
Pureprofile’s platform revenue, driven by automation adoption, grew 39% in H1 and 33% in Q2, reflecting a shift towards higher-margin, scalable solutions. The company has also established a new product innovation team focused on leveraging AI to enhance data technology offerings, aiming to drive further efficiency and innovation.
CEO Martin Filz highlighted that while pricing pressures in the Australian market are a challenge, these are being offset by automation gains and international commercial team expansions, particularly in the UK. The upcoming launch of new products in Q3 is expected to fuel revenue growth into FY26.
Outlook and Strategic Priorities
Looking ahead, Pureprofile plans to deepen client relationships globally, expand its product suite, and invest further in the UK market through increased sales and operational headcount. The company also aims to improve margins by shifting its client solutions mix towards automated platform offerings and utilising AI tools to streamline operations.
With a stable cash position of $5.1 million and ongoing investments in innovation and global expansion, Pureprofile appears well-positioned to sustain its growth trajectory despite macroeconomic uncertainties.
Bottom Line?
Pureprofile’s upgraded guidance and global expansion signal a promising growth phase, but investors will watch closely how pricing pressures and new product launches shape the second half.
Questions in the middle?
- How will Pureprofile’s new AI-driven products impact revenue and margins in FY26?
- Can the company sustain its rapid international growth amid evolving global market conditions?
- What are the risks and opportunities associated with shifting more client solutions to automated platforms?
