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One Click Faces Seasonal Revenue Risks Despite Strong Growth and Capital Raise

Financial Technology By Victor Sage 3 min read

One Click Group Limited reported a 42% increase in registered users and a 26% rise in revenue to $4.9 million in Q4 2024, while preparing to launch its new superannuation product in 2025.

  • 42% growth in registered users to over 170,000
  • 26% revenue increase to $4.9 million for December quarter
  • 73% compound annual growth rate in revenue since 2022 listing
  • Signed MOU for One Click Life Super product with platform provider
  • Completed $3 million capital raise to fund growth and product expansion

Strong User and Revenue Momentum

One Click Group Limited (ASX: 1CG) has delivered a robust performance for the quarter ended 31 December 2024, showcasing significant momentum in both user acquisition and revenue growth. The company reported a 42% increase in registered users on its One Click Life platform, reaching over 170,000 users by quarter-end. This surge underpins the platform’s growing appeal as a comprehensive digital financial and life administration service.

Revenue climbed 26% year-on-year to $4.9 million for the quarter, continuing a remarkable compound annual growth rate (CAGR) of 73% since the company’s ASX listing in 2022. This growth trajectory reflects the successful execution of One Click’s business model, which currently centers on its online tax product but is expanding into other financial services.

Strategic Expansion and Product Development

During the quarter, One Click signed a Memorandum of Understanding (MOU) with a platform provider to develop and launch the One Click Life Super product, targeting a go-live in late Q2 2025. This new superannuation offering is poised to diversify the company’s revenue streams by introducing an annuity-based income model linked to funds under management, a strategic move that could stabilize earnings beyond the seasonal tax period.

Complementing this product development, the company successfully completed a $3 million capital raise (net of costs) to support growth initiatives and platform enhancements. Management emphasized that the funds will accelerate user acquisition through digital marketing and expand the product suite to capture a broader share of the personal finance market.

Seasonality and Profitability Outlook

One Click’s revenue remains cyclical, heavily weighted towards the July to October tax season. However, the company noted improved performance in the shoulder months of November and December 2024, with revenue from non-tax products increasing from 4% to 15% year-on-year. This shift signals progress in diversifying income sources and reducing seasonality risks.

Operationally, the company reported a negative cash flow of $362,000 from operations during the quarter, reflecting ongoing investments in research and development, marketing, and staff costs. Despite this, One Click achieved profitability over the July to October 2024 period, marking a critical milestone on its path to sustained earnings.

Looking Ahead to 2025

Entering 2025 with a user base exceeding 170,000, One Click aims to surpass 200,000 registered users by July, a significant milestone that could further boost revenue. The company’s focus will be on expanding revenue outside the peak tax season, enhancing product quality, and successfully launching the superannuation product.

CEO Mark Waller highlighted 2024 as a breakthrough year and expressed confidence that 2025 will see continued growth and the company’s first full-year profit. The strategic capital raise and product diversification efforts position One Click to capitalize on the growing demand for integrated digital financial services in Australia.

Bottom Line?

With a strong user base and new product launches on the horizon, One Click Group is poised to transform seasonal gains into sustainable growth in 2025.

Questions in the middle?

  • How will the One Click Life Super product impact revenue stability and profitability?
  • Can One Click sustain user growth beyond the tax season peak?
  • What are the risks associated with scaling marketing spend and product development simultaneously?