Yowie Faces Profit Pressure Amid Cocoa Price Surge and Revenue Decline

Yowie Group’s Q2 FY25 results reveal a mixed performance with a 33% revenue drop in North America offset by growth in Australia and ongoing cost optimisation efforts.

  • Q2 FY25 Group net sales steady at $3.0m, slightly down from $3.2m in prior year
  • North America revenue declined 33%, now 70% of total sales
  • Australian sales surged to $0.9m, contributing 30% of Group revenue
  • Significant cost reduction initiatives and operational efficiencies underway
  • NBA-themed product line launch planned for mid-2025
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Quarterly Sales Overview

Yowie Group Limited (ASX: YOW) reported net sales of $3.0 million for the second quarter of fiscal year 2025, a slight decline from $3.2 million in the same period last year. The North American segment, which remains the Group’s primary revenue driver, experienced a notable 33% drop in net revenue to $2.1 million, representing 70% of total sales. In contrast, the Australian market showed robust growth, with net revenue rising to $0.9 million from $0.1 million a year earlier, now accounting for 30% of the Group’s sales.

Operational and Cost Management Initiatives

In response to challenging market conditions and elevated raw material costs, particularly cocoa, Yowie has aggressively pursued cost optimisation across its operations. The Group has implemented leaner organisational structures, streamlined IT systems, and secured new manufacturing partnerships aimed at reducing production costs. Additionally, a just-in-time inventory model has been adopted to improve cash flow and operational agility, enabling quicker adaptation to market fluctuations.

Freight and transport efficiencies have also been enhanced through new distribution partnerships and improved shipment fulfilment strategies, further contributing to cost savings. Strategic supplier alliances have been established to leverage competitive pricing and sustain operational excellence.

Product Development and Market Expansion

Yowie is preparing for a significant product launch with its NBA-themed toy and confectionery range, scheduled for June 2025, with a wider rollout aligned with the NBA season start in October. This initiative is expected to strengthen the Group’s presence in the North American market and diversify its product portfolio.

In Australia, the Group is developing a new 'Puzzle Pack' SKU aimed at expanding its collectible and educational product offerings. The Ernest Hillier manufacturing operation has been consolidated to a single site, reducing overheads, and recently achieved the FSSC 22000 food safety certification, positioning it to attract tier one clients and expand co-manufacturing opportunities.

Financial and Corporate Developments

Cash flow from operating activities improved to $0.8 million for the quarter, a significant turnaround from a negative $1.4 million in the prior corresponding period. However, cash on hand decreased to $0.3 million from $4.53 million a year ago, reflecting ongoing investment and operational costs. The Group maintains a reciprocal loan facility with Keybridge Capital Limited, with $2.8 million on deposit earning 10% interest, providing financial flexibility.

Corporate changes include the resignation of Non-Executive Director Scott Hobbs in December 2024. On the legal front, Yowie North America successfully defended an appeal brought by Whetstone Chocolate Factory, with potential financial benefits to be disclosed in the upcoming half-year results.

Looking Ahead

Yowie’s management remains cautiously optimistic that stabilising cocoa prices in 2025 will enable the Group to fully capitalise on its cost-saving measures. The upcoming NBA product launch and continued growth in the Australian segment are key strategic pillars for the Group’s recovery and expansion. Investors will be watching closely how these initiatives translate into improved revenue and profitability in the coming quarters.

Bottom Line?

Yowie’s strategic pivots and new product launches set the stage for a critical turnaround in a challenging market environment.

Questions in the middle?

  • How will the NBA-themed product line impact North American sales and margins?
  • What is the anticipated financial benefit from the recent legal ruling in Yowie North America’s favour?
  • Can cost reduction initiatives offset the volatility in cocoa prices sustainably?