BayCare Contract Boosts Pro Medicus’s Cloud Imaging Ambitions Amid US Market Competition
Pro Medicus has inked a $53 million, seven-year contract with BayCare to deploy its Visage 7 cloud-based imaging platform across Florida’s largest healthcare system, marking a major step in its North American expansion.
- A$53 million, 7-year contract signed with BayCare
- Visage 7 cloud-based platform to replace legacy PACS and workflows
- Contract includes Visage 7 Viewer and Workflow modules
- Implementation targeted for late Q3/Q4 2025
- Strengthens Pro Medicus’s footprint in North American integrated delivery networks
Pro Medicus Lands Major US Healthcare Contract
Pro Medicus Limited (ASX: PME) has announced a significant milestone with the signing of a A$53 million, seven-year contract with BayCare, a leading healthcare system serving Tampa Bay and central Florida. The deal, executed through its wholly owned U.S. subsidiary Visage Imaging, Inc., will see the rollout of the Visage 7 Enterprise Imaging Platform across BayCare’s extensive network.
This contract represents a strategic win for Pro Medicus as it continues to deepen its presence in the North American integrated delivery network (IDN) market. BayCare’s system encompasses 16 hospitals, numerous ambulatory care centers, and one of Florida’s largest home care agencies, making it a substantial and complex environment for medical imaging solutions.
Cloud-Based Imaging Platform to Replace Legacy Systems
The Visage 7 platform, which includes the Visage 7 Viewer and Workflow modules, will replace BayCare’s legacy PACS (Picture Archiving and Communication System) and workflow infrastructure. Notably, this implementation will be cloud-based, aligning with the growing trend among 70% of Visage 7’s North American clients who prefer cloud solutions. Pro Medicus’s CloudPACS strategy is positioning the company as a leader in scalable, ultra-fast, and clinically rich imaging platforms.
Planning for the rollout is set to begin immediately, with a targeted go-live date in late Q3 or Q4 of 2025. The cloud deployment is expected to streamline diagnostic imaging workflows across BayCare’s diverse healthcare services, including behavioral health, pediatrics, surgical centers, and urgent care locations.
Strategic Implications and Market Positioning
CEO Dr Sam Hupert highlighted the importance of this contract as part of Pro Medicus’s expanding pipeline across all market segments. The transaction-based licensing model offers potential upside, reflecting confidence in the scalability and adaptability of the Visage 7 platform.
BayCare’s commitment to expanding its graduate medical education programs and its large team of over 32,000 members, including 800 employed physicians, underscores the scale and complexity of the client environment. This partnership not only enhances Pro Medicus’s footprint in the US but also validates its cloud-first approach in a competitive healthcare IT market.
With offices spanning Melbourne, Berlin, and San Diego, Pro Medicus continues to leverage its global reach and technological innovation to capture growth opportunities in healthcare informatics worldwide.
Bottom Line?
Pro Medicus’s BayCare contract cements its cloud imaging leadership, setting the stage for further North American growth.
Questions in the middle?
- How will the cloud-based rollout impact BayCare’s operational efficiency and patient outcomes?
- What are the financial implications of the transaction-based licensing model for Pro Medicus’s revenue visibility?
- Could this contract lead to further expansion within other large US integrated delivery networks?
