Domain Holdings Australia Limited reported a robust 7% revenue increase to $217.2 million in H1 2025, driven by strong adoption of its Marketplace strategy and innovative products like Platinum Edge and Audience Boost. Despite some segment challenges, the company maintains a positive outlook with stable margins and ongoing technology investments.
- 7% revenue growth to $217.2 million in H1 2025
- 14% increase in EBITDA to $77.8 million
- Strong user engagement with 10% increase in unique audience and 23% rise in site visits
- Significant adoption of Platinum Edge and Audience Boost driving pricing and listing views
- Ongoing technology investments supporting Marketplace strategy and operational productivity
Solid Financial Performance Amid Strategic Transformation
Domain Holdings Australia Limited (ASX: DHG) unveiled its half-year results for 2025, showcasing a commendable 7% rise in revenue to $217.2 million, alongside a 14% uplift in EBITDA to $77.8 million. The company’s net profit after tax reached $33.1 million, with adjusted net profit up 25% to $36.5 million, reflecting strong operational leverage and effective cost management.
CEO Jason Pellegrino highlighted the company’s progress in evolving from a traditional online classifieds platform into a dynamic property Marketplace. This transformation is underpinned by significant investments in technology platforms, personalisation, and cybersecurity, designed to accelerate innovation and enhance user experience.
Marketplace Strategy Driving User Engagement and Revenue Growth
Domain’s Marketplace strategy is gaining traction, evidenced by the near 50% year-on-year increase in adoption of its premium Platinum Edge product, which now accounts for 80% of Platinum listings. This has contributed to a 14% rise in depth revenue and a 12% increase in residential revenue overall.
The launch of Audience Boost has further amplified residential listing views by an average of 24% during campaigns, supporting a 10% growth in unique audience and a 23% surge in site visits. These metrics underscore Domain’s ability to attract a high-intent audience, outperforming its major competitor in digital engagement.
Segment Performance and Market Dynamics
While residential and agent solutions segments showed solid growth, the Media, Developers & Commercial segment experienced a 2% revenue decline, reflecting broader market headwinds such as higher construction costs and interest rates. Domain Insight revenue fell 8%, impacted by the strategic exit from a data supply agreement and contract phasing, though improvements are anticipated in the second half with contract renewals and implementation fees.
Print revenues declined by 7%, yet readership increased by 2%, bolstered by strategic partnerships with Nine and the relaunch of Prestige magazine, including a new Victorian edition targeting luxury real estate audiences.
Technology Investment Balances Growth and Productivity
Domain continues to invest heavily in its technology infrastructure, focusing on platforms, personalisation, and cybersecurity. These investments are designed to enable faster product launches, more flexible pricing, and enhanced user experiences, while maintaining margin discipline through productivity gains.
Notably, the company achieved ISO 27001 certification, reinforcing its commitment to data security. The new API management platform and centralised catalogue are expected to reduce development cycles dramatically, from weeks to hours, positioning Domain for agile innovation.
Outlook and Leadership Transition
Looking ahead, Domain expects low single-digit listings growth for the full year, with improving yield momentum and price increases contributing to revenue growth. The company anticipates stable EBITDA margins despite high single-digit cost growth driven by ongoing investments.
This half-year report also marks CEO Jason Pellegrino’s final presentation, closing a transformative chapter that repositioned Domain for future scale and innovation. His successor will inherit a company with a solid foundation, clear strategic direction, and a growing digital footprint.
Bottom Line?
Domain’s strong H1 results and strategic investments set the stage for sustained growth, but execution risks remain as market dynamics evolve.
Questions in the middle?
- How will Domain’s new leadership build on the Marketplace momentum?
- What impact will rising costs have on profitability beyond FY25?
- Can Domain sustain its audience growth advantage against competitors?