Ovanti Aims for $500M Total Transaction Volume by 2027 in US BNPL Launch

• Board approves comprehensive US BNPL market entry plan
• Targeting USD $500 million Total Transaction Volumes by end 2027
• Focus on underserved consumers and Southern US states
• Launch planned for 2025 with potential expedited milestones
• Potential market cap projected up to AUD $503 million by late 2027

Strategic Leap into the US BNPL Market

Ovanti Limited (ASX: OVT) has taken a decisive step toward expanding its footprint in the global fintech arena with the board’s recent approval of a detailed US market entry plan. Presented by CEO Simon Keast, the plan outlines a clear path to achieving USD $500 million in Total Transaction Volumes (TTV) by the December quarter of 2027. This milestone not only surpasses initial KPIs but also sets the stage for Ovanti to scale into a multi-billion-dollar BNPL player.

The plan, spanning over 100 pages of strategic analysis, reflects a nuanced understanding of the competitive US BNPL landscape. Ovanti aims to differentiate itself by targeting consumers underserved by traditional credit offerings, particularly in the Southern States, a region identified as the largest and highest-use BNPL territory in the country.

Product Differentiation and Market Focus

Ovanti’s approach emphasizes safe and accessible credit solutions for everyday expenses and bills, expanding beyond typical discretionary BNPL spending. This dual focus could unlock new customer segments and merchant partnerships, especially through a network of regional merchants that support local shopping habits. The company’s fintech expertise, honed through years of servicing banks and telcos in Malaysia and Indonesia, provides a solid foundation for this US expansion.

Executive Chairman Daler Fayziev highlighted the board’s confidence in the plan, praising the CEO’s vision and the plan’s ability to exceed all previously set KPIs. The board is actively exploring ways to accelerate the timeline to reach the $500 million TTV milestone, signaling a strong commitment to rapid growth.

Financial Implications and Market Valuation

Market data on comparable BNPL providers suggests that Ovanti’s successful execution could translate into a significant increase in enterprise value. Using median EV/TTV multiples of 0.7 to 0.8, Ovanti’s potential enterprise value could reach between USD $140 million and $160 million by early 2027, and between USD $350 million and $400 million by the end of that year. Adjusted for debt and cash, this implies a market capitalization range of approximately AUD $198 million to $230 million in Q1 2027, rising to AUD $503 million to $585 million by Q4 2027.

These projections, while promising, are contingent on the company’s ability to execute the plan amid competitive pressures and evolving market conditions. Ovanti has acknowledged that many operational details remain commercially confidential, with further disclosures expected as milestones are met.

Looking Ahead

Ovanti’s planned 2025 launch into the US BNPL market marks a pivotal moment for the company, transitioning from regional fintech provider to a contender in one of the world’s largest BNPL markets. The focus on underserved consumers and regional merchant networks could carve out a defensible niche, but the path will require deft execution and agility.

Investors and analysts will be watching closely as Ovanti moves from strategic planning to operational rollout, with the potential to reshape its valuation and market position significantly over the next two years.

Bottom Line?

Ovanti’s US BNPL push could redefine its growth trajectory—execution will be key to unlocking its full market potential.

Questions in the middle?

• How will Ovanti differentiate its BNPL offerings amid intense US competition?
• What specific strategies will Ovanti deploy to accelerate reaching $500 million TTV?
• How might regulatory changes in the US BNPL sector impact Ovanti’s expansion?