Infomedia Faces SimplePart Churn Risk Amid Strong AI-Driven Growth Push

Infomedia Ltd delivered a robust first half FY25 with a 63% jump in net profit after tax and a 7% rise in underlying cash EBITDA, despite challenges in its SimplePart e-commerce segment. The company’s strategic acquisition of AI specialist Intellegam signals a bold push into data-driven automotive solutions.

  • 63% increase in net profit after tax to $8.3 million
  • 7% growth in underlying cash EBITDA to $17 million
  • 2% revenue growth to $71 million amid SimplePart customer churn
  • Strategic acquisition of Intellegam enhances AI capabilities
  • FY25 revenue guidance maintained at $142m to $149m with stable margins
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Strong Financial Performance Amid Operational Challenges

Infomedia Ltd (ASX:IFM) reported a solid set of results for the first half of fiscal year 2025, underscoring its resilience in a competitive automotive software market. The company posted a 63% increase in net profit after tax (NPAT) to $8.3 million, driven by a 7% rise in underlying cash EBITDA to $17 million. Total revenue grew modestly by 2% to $71 million, reflecting steady demand despite a notable customer churn event in its SimplePart e-commerce segment.

While the SimplePart churn, which impacted approximately $4 million in annual revenue, posed a short-term headwind, Infomedia’s broader business segments, including Microcat and Superservice, continued to demonstrate growth momentum. The company’s ability to maintain stable margins amid these challenges highlights disciplined cost management and operational efficiency.

Strategic AI Acquisition to Drive Future Growth

A key highlight of the half was Infomedia’s strategic acquisition of a 50% stake in Intellegam, a proprietary B2B generative AI technology provider already integrated with two Chinese OEM brands in Europe. This move significantly enhances Infomedia’s AI capabilities across its product suite, enabling new features such as data capture, search orchestration, and customized large language models.

The acquisition, with an upfront investment of €6.1 million spread over two years, positions Infomedia to tap into a $1.5 billion total addressable market for AI solutions in the retail automotive sector. The integration of Intellegam’s AI repair manual solutions into Infomedia’s global customer base is expected to accelerate product innovation and expand market reach.

Regional Performance and Operational Initiatives

Regionally, Infomedia saw mixed results. APAC and EMEA regions recorded revenue growth of 9% and 2% respectively, supported by new product deliveries and leadership appointments. Conversely, the Americas region experienced a 4% revenue decline, primarily due to the SimplePart churn and delayed new customer revenue in the Infodrive CX technology rebuild.

Operationally, Infomedia advanced its Strengthen phase initiatives, including enhancing global talent through a hub-and-spoke model, bolstering R&D capacity, upgrading enterprise systems, and investing in cybersecurity. The company also focused on expanding sales productivity in EMEA and the Americas and accelerating global expansion efforts.

Outlook and Capital Management

Looking ahead, Infomedia reaffirmed its FY25 revenue guidance of $142 million to $149 million with expectations of stable margins. The company plans to finalize the Infodrive CX technology stack rebuild and fully integrate Intellegam’s AI capabilities. Capital management remains a priority, with an interim dividend of 2.2 cents per share and a buyback program of up to 5% of shares outstanding, supported by a strong balance sheet featuring $78 million in cash and zero debt.

Infomedia’s strategic focus on leveraging data assets, expanding AI-driven product offerings, and navigating OEM industry disruption positions it well for sustained growth in the evolving automotive ecosystem.

Bottom Line?

Infomedia’s robust half-year results and AI-driven strategy set the stage for accelerated growth, but successful integration and customer retention remain critical.

Questions in the middle?

  • How will the integration of Intellegam’s AI technology impact Infomedia’s revenue streams and product innovation?
  • What strategies will Infomedia deploy to mitigate the revenue impact from SimplePart customer churn?
  • How might ongoing OEM industry disruptions and Chinese OEM entries reshape Infomedia’s market opportunities?