Brisbane Broncos Lock In $5.72M Profit and NRL Licence Through 2034

Financial Overview

Brisbane Broncos Limited closed the 2024 financial year with a net profit after tax of $5.72 million, marking a modest increase from $5.63 million in 2023. This result was achieved despite the NRL team falling short of the finals series, a contrast to their Grand Final appearance in 2023. The club’s revenue grew by 8.5% to $81.57 million, buoyed by strong commercial performance across memberships, ticketing, corporate sales, merchandise, and sponsorship income.

Membership numbers surged to a record 61,280, with ticketed memberships rising significantly, reflecting growing fan engagement. Game day attendance also increased by 18%, averaging nearly 40,000 spectators per home game. Merchandise sales jumped 17.9%, supported by marketing investments and improved supply chain conditions.

Operational Highlights and Investments

The club invested strategically in marketing, brand development, data and technology, and community programs, including Indigenous and youth initiatives such as the Beyond the Broncos Girls Academy. While community program funding and costs decreased slightly, the club maintained a strong commitment to social impact.

Football operations costs rose in line with player salary increases mandated by Collective Bargaining Agreements and additional expenses related to the United States Round 1 fixture and football program restructuring. The expanded NRLW season also contributed to higher payroll and program costs, reflecting the club’s focus on growing women’s rugby league.

Long-Term Security and Governance

A pivotal development during the year was the finalisation of the long form Club Licence Agreement with the Australian Rugby League Commission Limited and National Rugby League Limited. This agreement secures the Broncos’ participation rights in NRL competitions through to November 2034, providing a stable foundation for future planning and investment.

The Board declared a fully franked final dividend of 2 cents per share, up from 1.5 cents in the prior year, reflecting confidence in the club’s financial health. Cash assets grew to $26.66 million, and net assets increased to $47.79 million, underscoring a robust balance sheet.

Leadership and Strategic Outlook

Off the field, the club underwent significant leadership changes with the departure of NRL Head Coach Kevin Walters and the appointment of Michael Maguire. The NRLW team continued its strong performance, securing the minor premiership and reaching the semi-finals, with individual accolades highlighting the squad’s talent.

Looking ahead, the Broncos aim to leverage their strengthened commercial platform and community programs to drive sustained on-field success and deepen fan engagement. The extended Club Licence Agreement and ongoing partnerships with major sponsors such as Kia Australia and The Star Entertainment Group position the club well to navigate competitive and economic challenges in the sports industry.