Pureprofile Accelerates Global Growth with 16% Q3 Revenue Surge and AI Innovations

• Q3 FY25 revenue rose 16% to $12.7 million
• EBITDA grew 16%, maintaining a 5% margin despite seasonal trends
• International markets (UK, US, Southeast Asia) delivered 24% revenue growth
• New AI-driven products and self-service platforms launched to boost client offerings
• FY25 guidance reaffirmed: $57-58 million revenue and $5.2-5.8 million EBITDA

Strong Q3 Performance Highlights Global Expansion

Pureprofile Limited (ASX: PPL), a global data and insights company, has reported a solid financial performance for the third quarter of FY25, with revenue climbing 16% year-on-year to $12.7 million. This growth underscores the company’s successful expansion beyond its Australian and New Zealand (ANZ) base into larger international markets, notably the United Kingdom, United States, and Southeast Asia.

The company’s EBITDA also rose by 16% to $0.6 million, maintaining a steady 5% margin despite Q3 traditionally being a lower-margin period. This reflects disciplined expense management alongside sustained revenue momentum.

Driving Growth Through AI and Platform Solutions

Pureprofile’s growth strategy is anchored in leveraging artificial intelligence (AI) to enhance both internal efficiencies and client-facing offerings. The company has launched several innovative AI-powered products during Q3, including Synthetic Responses, an AI-driven synthetic data solution developed with Livepanel, and Social Insights Tools in partnership with Quilt.AI, designed to decode online conversations and emerging consumer trends.

Looking ahead, Pureprofile plans to release self-service platforms such as Insights Creator and Sample Only in Q4, which aim to streamline survey management and sample acquisition for clients. These platforms are expected to accelerate project delivery, reduce costs, and provide clients with greater control over their data insights.

Global Market Opportunity and Strategic Focus

With the global insights market heavily concentrated in the US and UK, markets respectively 30 and 5 times larger than Australia, Pureprofile is prioritizing growth in these regions. The company reported a 24% revenue uplift from Rest of World (ROW) markets, led by strong performances in the UK, US, and Southeast Asia, validating its global expansion strategy.

Pureprofile’s management has reaffirmed FY25 guidance, targeting $57-58 million in revenue and $5.2-5.8 million in EBITDA, assuming stable macroeconomic conditions. The company’s roadmap includes expanding its client base, increasing product offerings, and shifting towards higher-margin platform solutions supported by AI-driven automation.

Building a Tech-Led, Scalable Business

Since restructuring in FY21, Pureprofile has focused on building a scalable global business with a strong technology foundation. The integration of AI into both operational processes and client solutions is central to improving margins and delivering faster, higher-quality insights. The company’s vision to become a key data source within the AI ecosystem positions it well to capitalize on emerging opportunities in this rapidly evolving sector.

With a global footprint spanning 89 countries, 14 offices, and nearly 900 clients, Pureprofile is well placed to continue its growth trajectory. The company’s emphasis on innovation, efficiency, and geographic diversification offers investors a compelling growth story in the competitive data and insights industry.

Bottom Line?

Pureprofile’s Q3 momentum and AI-driven innovation set the stage for accelerated global growth and margin expansion in FY26 and beyond.

Questions in the middle?

• How will Pureprofile’s AI-powered self-service platforms impact client acquisition and retention?
• What are the risks and opportunities in scaling operations across the US and UK markets?
• Could potential mergers and acquisitions accelerate Pureprofile’s expansion or introduce integration challenges?