Pro Medicus Signs 5-Year, A$20M Deal to Deploy Visage 7 Across Iowa Health System
Pro Medicus Limited’s U.S. subsidiary, Visage Imaging, has landed a significant five-year, A$20 million contract to implement its cloud-based Visage 7 imaging platform at University of Iowa Health Care, marking a major step in cloud adoption for healthcare IT.
- A$20 million, 5-year contract signed with University of Iowa Health Care
- Visage 7 platform to replace legacy PACS system across multiple campuses
- Full stack deployment: Viewer, Workflow, and Open Archive components
- Cloud-based implementation with go-live targeted for Q4 2025
- Transaction-based licensing model with potential revenue upside
A Landmark Contract for Pro Medicus
Pro Medicus Limited, a leader in healthcare imaging software, has announced a substantial new contract through its U.S. subsidiary, Visage Imaging, Inc. The company will deliver its Visage 7 Enterprise Imaging Platform to University of Iowa Health Care (UI Health Care), a prominent academic health system in Iowa. Valued at A$20 million over five years, this deal underscores the growing momentum behind cloud-based medical imaging solutions in the North American market.
Replacing Legacy Systems with Cloud Innovation
The contract involves a full replacement of UI Health Care’s legacy Picture Archiving and Communication System (PACS) with Visage’s cloud-native Visage 7 platform. This includes the Visage 7 Viewer, Workflow, and Open Archive modules, providing a unified and scalable diagnostic imaging environment. The platform will integrate seamlessly with UI Health Care’s electronic health record (EHR) system, enhancing clinical workflows across three patient campuses, including the Stead Family Children’s Hospital.
Strategic Implications and Market Trends
Pro Medicus CEO Dr Sam Hupert highlighted that UI Health Care joins a growing list of institutions opting for fully cloud-based imaging solutions, reflecting a broader industry shift. The company’s CloudPACS strategy positions Visage 7 as a frontrunner in delivering ultra-fast, clinically rich imaging platforms that can be deployed flexibly in public or private cloud environments. The transaction-based licensing model also offers potential upside beyond the base contract value, aligning revenue with usage growth.
Implementation and Outlook
Planning for the rollout is set to begin immediately, with a targeted go-live date in the fourth quarter of 2025. Given UI Health Care’s size, with nearly 20,000 staff and a comprehensive clinical enterprise, the deployment represents a significant operational undertaking and a showcase for Pro Medicus’s cloud capabilities. The deal further strengthens Pro Medicus’s footprint in the competitive U.S. healthcare IT market, complementing its existing global presence with offices in Melbourne, Berlin, and San Diego.
Looking Ahead
As Pro Medicus continues to expand its pipeline across diverse market segments, this contract exemplifies the company’s strategy of delivering full-stack, integrated imaging solutions. The successful implementation at UI Health Care could pave the way for further cloud adoption among academic and tertiary healthcare providers, reinforcing Pro Medicus’s position as a key innovator in medical imaging technology.
Bottom Line?
This contract cements Pro Medicus’s cloud imaging leadership, but execution will be key to unlocking its full market potential.
Questions in the middle?
- How will the transaction-based model impact Pro Medicus’s revenue visibility and growth?
- What challenges might arise during the large-scale migration from legacy PACS to Visage 7?
- Could this deal accelerate similar cloud-based imaging contracts across other U.S. academic health systems?
