Sam Fischer to Lead Treasury Wine Estates Into New Growth Era

Leadership Transition at Treasury Wine Estates

Treasury Wine Estates (TWE), a leading player in the global wine industry, has announced a significant leadership change with Sam Fischer set to take over as Chief Executive Officer and Managing Director from 27 October 2025. Fischer will succeed Tim Ford, who has led the company for five years as CEO and MD and has been with TWE for 14 years in total.

A Proven Leader with Global Expertise

Sam Fischer arrives with a formidable resume, boasting over three decades of leadership experience across alcohol beverages, consumer goods, and luxury brands. Currently CEO of Lion, a major alcohol beverage company operating in Australia, New Zealand, and the US, Fischer has a track record of steering businesses through transformative growth phases. His prior tenure at Diageo, where he held senior roles including President of Asia Pacific & Global Travel, highlights his capability in expanding luxury brands and driving market success in complex regions such as Greater China and Asia Pacific.

Strategic Continuity and Evolution

The appointment follows an extensive global search and thorough succession planning involving the Board and Tim Ford himself. Chairman John Mullen praised Fischer’s strategic acumen and leadership credentials, emphasizing the Board’s confidence in his ability to guide TWE’s next chapter. Fischer’s arrival is expected to build on the strong foundations laid by Ford, who led the company through challenging times including the pandemic, tariff disruptions, and a strategic pivot towards luxury wine brands.

Compensation Reflects High Expectations

Fischer’s remuneration package underscores the company’s commitment to securing top-tier leadership. His fixed annual salary is set at A$1.725 million, complemented by participation in short- and long-term incentive plans. Notably, he will receive a sign-on award valued at A$4 million to compensate for incentives forfeited at his previous employer. These incentives are structured with a mix of cash and restricted equity, aligning his rewards with TWE’s future performance and shareholder interests.

Farewell to Tim Ford

Tim Ford will remain at the helm until 30 September 2025 to ensure a smooth transition. His tenure is marked by bold strategic moves, including the divestment of the US commercial wine business and acquisitions that strengthened TWE’s luxury portfolio. Ford’s leadership has left TWE more focused and financially robust, setting a high bar for his successor. The company expressed gratitude for his contributions and wished him success in his future endeavors.