Simble Faces Execution Challenges as It Expands into Renewable Energy and Asia Markets

Simble’s 2024 Momentum and Market Expansion

Simble Solutions Limited (ASX, SIS) has provided a comprehensive update on its operational progress and strategic direction at its 2025 Annual General Meeting. The company highlighted a year of steady growth in both the Australian and UK markets, driven by increasing demand for energy efficiency and carbon reduction solutions amid rising energy costs and regulatory pressures.

Key to this momentum was the expansion of SimbleSense, Simble’s flagship energy intelligence platform, which saw significant uptake through partners like Intellihub. By the end of 2024, Intellihub managed nearly 6,000 smart meters, growing to 7,000 by April 2025, including new clients such as the Royal Automobile Association in South Australia. In the UK, Simble secured a strategic partnership with Nisa, a major convenience store wholesaler, making SimbleSense their default energy management platform.

Product Innovation and Strategic Partnerships

Simble also launched Simble Academy in August 2024, offering professional training in carbon accounting and energy management to support the growing market need for sustainability expertise. Complementing this, the CarbonView platform was integrated with MYOB Acumatica, enhancing carbon reporting capabilities for businesses using this popular accounting software.

The company further broadened its ecosystem through partnerships with Aquarsolium for smart water metering solutions and The Noledge Group to deliver Simble’s platforms to ERP clients in Ireland and the UK. These collaborations demonstrate Simble’s strategy to embed its technology within broader business infrastructure, increasing customer reach and value.

Renewable Energy Development, A New Frontier

Beyond software solutions, Simble is actively expanding into renewable energy infrastructure. The company is finalising a long-term strategic cooperation and lease agreement for an 830-hectare site on Curtis Island, Gladstone, to develop the Gladstone Green Industry Park. This ambitious project aims to integrate solar, hydrogen, battery storage, and advanced manufacturing facilities, aligning with Australia’s low-carbon transition goals.

Additionally, Simble is close to securing consulting agreements for solar and battery farms in New South Wales, expected to generate consulting revenues in the short to medium term. While specific timelines remain tentative, these moves mark a significant diversification from Simble’s core software business into tangible renewable energy assets.

Leadership and Outlook

The appointment of Max Wang as Executive Director in March 2024 underscores Simble’s ambitions in Asia, particularly China and Southeast Asia, where the company is exploring partnerships and capital projects. CEO Fadi Geha emphasised the team’s commitment to reaching cash flow breakeven and profitability, acknowledging shareholder patience as the company scales its operations.

Simble’s 2024 achievements and 2025 initiatives reflect a company positioning itself at the intersection of energy efficiency software and renewable energy development, sectors critical to the global net zero transition. The coming months will be pivotal as Simble seeks to convert its strategic groundwork into financial returns.