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Xamble Stakes 19% in Malaysia’s B Infinite to Revolutionize Loyalty Marketing
1:24am on Monday 2nd of June, 2025 AEST
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Technology
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Xamble Stakes 19% in Malaysia’s B Infinite to Revolutionize Loyalty Marketing
1:24am on Monday 2nd of June, 2025 AEST
Key Points
Xamble acquires 19% equity in B Infinite via consortium led by 7-Eleven Malaysia
Consortium holds 85% controlling stake in Bloyalty Sdn Bhd, B Infinite’s operator
Investment supports integration of loyalty programs into influencer and ecommerce platforms
New monetisation avenues include loyalty modules for SMEs and data-driven user profiling
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