Noodlecake Secures $500K Amazon License Deal to Expand Game Reach

Strategic Partnership with Amazon

Streamplay Studio Limited’s North America-based subsidiary, Noodlecake Studios, has taken a significant step forward by signing a three-year license agreement with Amazon. This deal centers on adapting and distributing a Noodlecake-owned game title on Amazon’s gaming platform, a move that could broaden the game’s audience and enhance Noodlecake’s footprint in the competitive casual gaming market.

Financial and Operational Details

The agreement is valued at up to AUD 500,000, reflecting a substantial contract for Noodlecake. Importantly, since the game is an internally developed and owned intellectual property, Noodlecake will retain the full value of the agreement. However, Streamplay itself will not receive revenue shares from content sales on Amazon’s platform, indicating that the financial benefits flow directly to the subsidiary.

Market Implications and Risks

While the partnership opens doors to Amazon’s vast user base, the agreement includes a clause allowing Amazon to terminate at any time. This introduces an element of uncertainty regarding the longevity and revenue stability of the deal. Nevertheless, the collaboration aligns with Noodlecake’s reputation as an innovative indie game studio with over 270 million downloads globally, potentially enhancing its market position.

Broader Context for Streamplay

Streamplay Studio, known for its diverse portfolio spanning gaming, eSports technology, and streaming services across multiple regions, continues to leverage its subsidiaries to expand its global reach. Noodlecake’s success in securing this license deal with a major platform like Amazon underscores Streamplay’s strategic focus on original IP development and international partnerships.

As the gaming industry evolves, such licensing agreements could become a key driver for growth, especially for companies with strong original content. The coming months will be critical to watch how the game performs on Amazon’s platform and whether this partnership leads to further opportunities.