Lovisa Elevates Leadership with John Cheston and Mark McInnes Appointments

Lovisa Holdings has appointed John Cheston as Global CEO and Managing Director, alongside Mark McInnes as Executive Deputy Chairman, signaling a strategic push for global growth.

  • John Cheston begins as Global CEO and Managing Director
  • Mark McInnes appointed Executive Deputy Chairman with A$2 million salary
  • Mark McInnes currently leads BB Retail Capital, Lovisa’s 39% shareholder
  • Board considering new Independent Non-Executive Director appointment
  • Leadership changes aim to drive Lovisa’s next phase of global expansion
An image related to Lovisa Holdings Limited
Image source middle. ©

Leadership Transition at Lovisa

Lovisa Holdings Limited has officially welcomed John Cheston as its new Global Chief Executive Officer and Managing Director, effective June 4, 2025. This appointment follows the recent departure of Victor Herrero, who served as CEO since October 2021. The leadership change marks a pivotal moment for Lovisa as it seeks to reinforce its position in the competitive fashion accessories retail sector.

Strategic Board Enhancement

Alongside Cheston’s arrival, Lovisa has appointed Mark McInnes as Executive Deputy Chairman. McInnes, who currently serves as Global CEO of BB Retail Capital; a significant shareholder owning 39% of Lovisa; brings a wealth of retail leadership experience. His role is designed to support the new CEO and the board in steering Lovisa through its next stage of global growth. Notably, McInnes’ remuneration package is set at a substantial A$2 million per annum, reflecting the importance of his role.

Board Governance and Future Outlook

The Lovisa Board is actively evaluating its composition to ensure it has the right mix of skills and experience. In this vein, the company is considering appointing a new Independent Non-Executive Director to bolster governance and oversight. Chairman Brett Blundy expressed confidence that McInnes’ leadership and retail expertise will be invaluable in driving long-term shareholder value.

These leadership changes come at a time when Lovisa is poised to expand its global footprint. The combined experience of Cheston and McInnes is expected to provide strategic direction and operational strength, although the market will be watching closely to see how these appointments translate into tangible growth and performance.

Bottom Line?

Lovisa’s refreshed leadership team sets the stage for ambitious global expansion, but execution will be key to unlocking shareholder value.

Questions in the middle?

  • What strategic initiatives will John Cheston prioritize as the new CEO?
  • How will Mark McInnes’ dual role influence Lovisa’s relationship with BB Retail Capital?
  • Who will be the next Independent Non-Executive Director, and what expertise will they bring?