Motio Surges with Record Q4 Revenue and Sharp Debt Cuts

Strong Finish to FY25

Motio Ltd, a player in the digital place-based advertising space, has delivered a robust trading update for the 10 weeks ending June 2025. The company reported a record quarterly revenue of around $2.6 million in Q4, representing a 35% increase compared to the same period last year. This surge reflects Motio’s growing footprint in combining digital precision with place-based audience engagement, a strategy that continues to resonate with brands seeking targeted storytelling opportunities.

Estimated media revenue for the period reached $9.3 million, with cash EBITDA exceeding $1.9 million, marking impressive year-on-year growth of 308% and 33% respectively. These figures underscore Motio’s operational momentum and improving profitability as it scales its platform.

Balance Sheet Strength and Debt Reduction

Alongside revenue growth, Motio has made significant strides in strengthening its balance sheet. The company has reduced its debt by approximately $750,000 during FY25, bringing the outstanding loan balance to just over $1 million. This debt reduction has been supported by a healthy cash balance of $2.6 million as of mid-June, providing the company with greater financial flexibility.

Notably, the company’s repayment efforts have also lowered future interest obligations by around $93,000, enhancing its cost efficiency. The final loan instalment is scheduled for August 2026, indicating a clear path to further deleveraging.

Outlook and Strategic Positioning for FY26

Looking ahead, Motio is entering FY26 with strong forward revenue momentum, supported by a stable revenue mix across national, agency, local, and programmatic sales channels. The company continues to invest conservatively in capital, maintaining a disciplined approach to growth while exploring both organic and acquisitive opportunities.

However, the rollout of MOVE 2.0, the industry’s updated audience measurement system, has been delayed until January 2026. This postponement introduces some uncertainty around market metrics but also offers Motio additional time to prepare for the new measurement environment.

Motio’s management remains confident in the company’s strategic positioning, highlighting a capable team and a market that is increasingly receptive to digital place-based advertising innovations. The next major update will come with the full-year audited results in September 2025, which will provide further clarity on the company’s financial performance and growth trajectory.