How SportsHero’s Gaming Pass Went Live with Indonesia’s Telco Giant Indosat
SportsHero has launched its iGV Family Game Pass in partnership with Indonesia’s second-largest telco, Indosat, offering gamers access to over 200 popular PC titles via direct carrier billing.
- iGV Family Game Pass live on Indosat’s network
- Access to 200+ popular PC games including Call of Duty and GTA5
- Direct Carrier Billing integrated for seamless subscription
- Indosat to promote via apps with 50.9 million monthly active users
- Revenue split, 65% SportsHero, 35% Indosat, no upfront fees
A New Chapter for Gaming in Indonesia
SportsHero Limited (ASX – SHO) has taken a significant step forward in expanding its footprint in Southeast Asia by officially launching the iGV Family Game Pass through a partnership with Indosat, Indonesia’s second-largest telecommunications provider. This launch marks the first time the subscription-based gaming platform is accessible via direct carrier billing (DCB) on Indosat’s network, allowing Indonesia’s estimated 8.3 million PC gamers to subscribe effortlessly through their existing phone billing accounts.
Seamless Access to a Vast Gaming Library
The iGV Family Game Pass offers subscribers access to over 200 of the latest and most popular PC games, including heavy-hitters like Call of Duty, Counter Strike 2, PUBG, and Grand Theft Auto 5. By integrating with Indosat’s billing system, SportsHero removes traditional friction points such as separate payment methods or sign-up processes, making it easier for gamers to engage with the platform.
Strategic Marketing and Revenue Sharing
Indosat is backing the launch with robust marketing support, promoting the Family Game Pass through its digital applications MyIM3 and Bima+, which collectively reach over 50.9 million monthly active users. This digital footprint provides SportsHero with a powerful channel to drive awareness and adoption. Financially, the revenue-sharing agreement allocates 65% of proceeds to SportsHero and 35% to Indosat, with no upfront fees or minimum subscription commitments, aligning incentives around actual uptake.
Positioning in a Growing Market
Indonesia’s gaming market is rapidly expanding, and SportsHero’s exclusive rights to distribute iGV products in Indonesia and Thailand for the next three years position the company well to capitalize on this growth. The partnership with Indosat, which boasts nearly 99 million subscribers and a substantial market share, is a strategic move to embed the Family Game Pass within a large and engaged user base.
Looking Ahead
While the launch is promising, the actual subscriber uptake and revenue generation remain to be seen. The absence of minimum subscription guarantees means SportsHero’s financial returns will depend heavily on market reception and ongoing promotional efforts. Nonetheless, this integration with a major telco sets a precedent for future collaborations and potential expansion within the region.
Bottom Line?
SportsHero’s integration with Indosat could redefine gaming subscriptions in Indonesia, but subscriber traction will be the true test.
Questions in the middle?
- How quickly will the iGV Family Game Pass gain traction among Indonesia’s PC gamers?
- What competitive responses might emerge from other gaming subscription services in the region?
- Will SportsHero expand similar carrier billing partnerships beyond Indonesia and Thailand?
