Stealth Group Lands Exclusive Deals with CASETiFY, Belkin, Ember to Boost Growth
Stealth Group Holdings has secured exclusive distribution rights for major global consumer brands in Australia and New Zealand, aiming to accelerate revenue growth and expand its digital footprint.
- Exclusive distribution agreements with CASETiFY, Belkin, Ember, and expanded D3O partnership
- EFM product range launched on JB Hi-Fi’s online marketplace
- Agreements expected to add $7 million incremental revenue in FY26
- Strategic move supports Stealth’s FY28 $300 million revenue target
- Expansion into Asia and Middle East markets for EFM brand
Strategic Brand Partnerships Drive Growth
Stealth Group Holdings Ltd (ASX – SGI) has taken a significant step forward in its growth strategy by securing exclusive distribution agreements for several high-profile global consumer brands. Its Consumer Division, Force Technology, will now exclusively distribute CASETiFY, Belkin, Ember, and has extended its partnership with D3O in Australia and New Zealand. These agreements not only enhance Stealth’s product portfolio but also provide a competitive moat by restricting rival distributors in these key markets.
The addition of CASETiFY, known for its customizable phone cases and tech accessories, alongside Belkin’s extensive range of mobile and computing peripherals, and Ember’s innovative smart drinkware, positions Stealth as a formidable player in lifestyle and consumer electronics distribution. The expanded D3O partnership further strengthens Stealth’s proprietary EFM brand, which is now set to enter new markets in Asia and the Middle East.
Digital Expansion via JB Hi-Fi Marketplace
Complementing these brand deals, Stealth has launched its EFM product range on the JB Hi-Fi online marketplace, one of Australia’s largest consumer electronics platforms. This move taps into a fast-growing digital sales channel focused on online-only products, broadening Stealth’s reach beyond its existing 3,300 store reseller network. The partnership with JB Hi-Fi is expected to accelerate digital revenue streams and enhance brand visibility among tech-savvy consumers.
Financial and Strategic Outlook
Stealth anticipates these new agreements will contribute approximately $7 million in incremental revenue in FY26, with meaningful margin improvements over the multi-year terms. This aligns with the company’s broader FY28 strategic plan targeting $300 million in revenue through margin expansion, brand differentiation, and multi-channel growth. CEO Michael Arnold highlighted the significance of these partnerships, emphasizing their role in delivering product differentiation, expanding sales channels, and driving profitable growth.
While the company’s existing reseller network includes major retailers such as Vodafone, 7-Eleven, and Officeworks, the exclusive rights and new digital channels provide a platform for sustained competitive advantage. The international expansion of the EFM brand into Asia and the Middle East also signals Stealth’s ambitions beyond its traditional markets.
Looking Ahead
Stealth’s strategy to secure exclusive brand partnerships and expand digital sales channels reflects a broader industry trend towards omni-channel distribution and brand-led growth. The company’s ability to leverage these agreements effectively will be critical to meeting its FY28 targets and maintaining momentum in a competitive consumer electronics landscape.
Bottom Line?
Stealth’s exclusive brand deals and digital expansion set the stage for accelerated growth, but execution and market response will be key to sustaining momentum.
Questions in the middle?
- How will Stealth manage competitive pressures from direct brand relationships and other distributors?
- What margin uplift can investors realistically expect beyond the initial $7 million revenue contribution?
- How quickly will the EFM brand gain traction in new international markets like Asia and the Middle East?
