Hiremii Limited has announced the acquisition of Prince Migration & Education, marking a strategic expansion into Australia's East Coast and diversifying its talent acquisition services with migration expertise.
- Acquisition of Prince Migration & Education Pty Ltd
- Expansion into Melbourne and East Coast markets
- Consideration includes $200,000 in shares plus performance rights
- Performance rights tied to EBIT targets over three years
- Integration to leverage Hiremii’s AI platform for growth
Strategic Expansion into Migration Services
Hiremii Limited, a technology-driven recruitment company listed on the ASX, has taken a significant step to broaden its service offerings and geographic footprint by acquiring Prince Migration & Education Pty Ltd. Based in Melbourne, Prince Migration is a profitable migration services firm with strong ties to Asia and a corporate client base focused on financial services and education sectors.
This acquisition is more than a simple geographic expansion; it represents Hiremii’s strategic move to diversify revenue streams by integrating migration and visa services into its existing AI-powered talent acquisition platform. The deal positions Hiremii to better serve clients seeking flexible workforce mobility solutions, a critical factor in today’s competitive recruitment landscape.
Deal Structure and Performance Incentives
The total consideration for the acquisition includes the issuance of fully paid ordinary shares valued at AUD 200,000, alongside performance rights contingent on Prince Migration achieving specific earnings before interest and tax (EBIT) milestones over the next three years. These performance rights align incentives for sustained growth, with targets set at AUD 115,000 EBIT for 2026, AUD 340,000 for 2027, and AUD 600,000 for 2028.
Such a structure underscores Hiremii’s confidence in Prince Migration’s growth potential while managing risk through milestone-based payments. The shares and performance rights will be issued under Hiremii’s existing capacity, reflecting a well-planned capital management approach.
Leadership and Integration Prospects
Leon Yuan Gao, the executive director of Prince Migration and a registered migration agent with extensive experience across Australia and Asia, will continue to lead the business post-acquisition. Both Hiremii’s Managing Director Andrew Hornby and Mr Gao expressed optimism about the integration, highlighting opportunities for cross-referrals and scaling services through advanced technology adoption.
The integration is expected to leverage Hiremii’s AI-driven recruitment platform and marketing capabilities, potentially transforming the traditionally fragmented migration services industry and accelerating earnings growth.
Market Implications and Future Outlook
With global workforce mobility increasingly vital, Hiremii’s acquisition of Prince Migration signals a strategic positioning to compete with larger global players by offering a comprehensive suite of recruitment and migration services. This move could set a precedent for further consolidation and innovation in the sector, especially as AI technologies reshape talent acquisition dynamics.
Completion of the acquisition is expected in July 2025, subject to customary conditions including due diligence and third-party consents. Investors and market watchers will be keen to monitor how effectively Hiremii integrates Prince Migration and meets the ambitious EBIT targets tied to the performance rights.
Bottom Line?
Hiremii’s acquisition of Prince Migration sets the stage for a new growth chapter blending AI-driven recruitment with migration expertise.
Questions in the middle?
- How quickly can Hiremii integrate Prince Migration’s services and team?
- Will Prince Migration meet the EBIT milestones to unlock performance rights?
- How will this acquisition affect Hiremii’s competitive positioning against larger global recruitment firms?