SEG Secures Exclusive Victorian Racing Broadcast Rights with RSN Acquisition
Sports Entertainment Group (SEG) is set to become the sole broadcaster of all three Victorian racing codes after agreeing to acquire RSN’s brand and broadcasting assets for $3.25 million.
- SEG acquires RSN’s audio and digital broadcasting assets for $3.25 million
- Deal completion expected by 1 September 2025
- SEG becomes exclusive broadcaster of all three Victorian racing codes
- Acquisition funded from cash reserves and expected to boost FY26 earnings
- Partnership includes simulcast programming with racing.com
A Landmark Deal in Victorian Racing Broadcasting
Sports Entertainment Group Limited (SEG) has announced a strategic acquisition that positions it as the exclusive broadcaster of all three racing codes in Victoria. By acquiring the brand and audio and digital broadcasting assets of 3UZ Pty Ltd, known as RSN, SEG is consolidating its presence in the racing media landscape. The $3.25 million deal, payable over three years and funded from SEG’s cash reserves, is expected to complete by 1 September 2025.
This move marks a significant milestone for SEG, which has been steadily building momentum in racing coverage. The acquisition complements its existing partnerships, including a five-year production deal with Harness Racing Victoria to broadcast harness racing across 28 tracks on Sky Racing. With RSN’s centenary legacy in Melbourne’s racing and sports broadcasting, SEG inherits a respected institution while aiming to innovate and expand its reach.
Strategic Growth and Earnings Impact
SEG’s CEO, Craig Hutchison, emphasized the company’s commitment to racing, highlighting the opportunity to engage both passionate fans and casual listeners through enhanced coverage. The acquisition is expected to be earnings accretive in the 2026 financial year, supporting SEG’s guidance for double-digit growth in EBITDA percentage. By operating RSN alongside its SEN Track brand on their existing frequencies, SEG plans to leverage its broader audio and digital ecosystem to amplify racing content quality and accessibility across Victoria and beyond.
The deal also includes a partnership with racing.com to simulcast some RSN programming, further extending the content’s reach. RSN’s Director and Victorian Racing Industry spokesperson Aaron Morrison welcomed the partnership, noting SEG’s expertise and commitment to growing audiences while preserving RSN’s rich heritage.
Looking Ahead, Innovation Meets Tradition
While the acquisition remains subject to customary conditions of sale, the strategic alignment between SEG and RSN signals a new era for Victorian racing broadcasting. SEG’s approach balances respect for RSN’s historic legacy with a forward-looking vision that embraces innovative content delivery. This consolidation could reshape the competitive dynamics of racing media in Victoria, potentially setting new standards for audience engagement and digital integration.
Investors and industry watchers will be keen to observe how SEG leverages this expanded platform to drive growth and whether the company can sustain its momentum in a rapidly evolving media environment.
Bottom Line?
SEG’s acquisition of RSN cements its dominance in Victorian racing broadcasting, setting the stage for innovation and growth.
Questions in the middle?
- How will SEG integrate RSN’s legacy audience with its existing platforms?
- What new content innovations can listeners expect post-acquisition?
- How might competitors respond to SEG’s exclusive control over Victorian racing broadcasts?
