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Why RooLife Group Is Selling Its Australian Digital Marketing Arm Now
10:21am on Friday 11th of July, 2025 AEST
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Consumer Discretionary
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Why RooLife Group Is Selling Its Australian Digital Marketing Arm Now
10:21am on Friday 11th of July, 2025 AEST
Key Points
Sale of CHOOSE Digital Pty Ltd for $356,500 plus working capital adjustment
Transaction expected to complete by end of July 2025
Divestment aligns with RooLife’s focus on high-margin products in China, India, Southeast Asia, and the UK
Head of Australian Sales Warren Barry resigns from RooLife but remains involved with CHOOSE
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