How Did HUB24 Achieve a Record $19.8B Net Inflows in FY25?
HUB24 Limited has reported a record $19.8 billion in net inflows for FY25, driven by strong platform growth and significant migrations from Equity Trustees. The company also launched an innovative high net worth solution, reinforcing its market leadership.
- Record FY25 net inflows of $19.8 billion, up 25% year-on-year
- Total Funds Under Administration reached $136.4 billion, a 30% increase
- Platform net inflows of $5.3 billion in Q4 FY25, including $1.2 billion from Equity Trustees
- Launch of HUB24 Private Invest targeting high net worth clients
- Class Super and NowInfinity segments show strong growth and technological innovation
Robust Growth in Funds Under Administration
HUB24 Limited has capped FY25 with a remarkable performance, reporting record net inflows of $19.8 billion, marking a 25% increase compared to the previous year. This surge pushed the total Funds Under Administration (FUA) to $136.4 billion, a 30% rise year-on-year. The platform’s growth was notably supported by $1.2 billion in large migrations from Equity Trustees during the fourth quarter, underscoring HUB24’s ability to execute complex transitions smoothly.
Market Leadership and Adviser Adoption
HUB24’s platform continues to solidify its market position, ranking first for both quarterly and annual net inflows for six consecutive quarters according to Plan for Life data. The number of advisers using the platform increased by 13% year-on-year to 5,097, reflecting strong adoption and trust within the adviser community. The company also achieved the highest Net Promoter Score (NPS) and topped adviser satisfaction rankings in multiple categories, including platform reliability and customer support.
Innovations Targeting High Net Worth Clients
In a strategic move to capture the growing high net worth (HNW) segment, HUB24 launched HUB24 Private Invest during the quarter. This new solution offers wholesale clients streamlined access to a broader range of investments, simplified disclosure processes, and enhanced reporting capabilities powered by the company’s Engage platform. This product launch positions HUB24 to better serve advisers and clients seeking sophisticated investment options.
Growth in Class and NowInfinity Segments
Beyond the core platform, HUB24’s Class and NowInfinity businesses also reported solid progress. Class Super, recognised as the most feature-rich SMSF software provider, saw its accounts increase by 4% to 215,675, the largest annual growth since FY20. NowInfinity experienced a 12% rise in document orders and expanded its Corporate Messenger user base by 7%. Both segments introduced technological enhancements, including an AI-powered Virtual Mailroom and an upgraded Document Management System, aimed at boosting efficiency for accountants and administrators.
Outlook and Market Positioning
HUB24’s record inflows and product innovation underscore its strong foothold in structurally growing markets driven by demographic trends and compulsory superannuation. With a robust pipeline of new distribution agreements and ongoing adviser engagement, the company appears well-positioned to sustain its growth momentum. However, the reliance on large migrations from competitors like Equity Trustees highlights the importance of continuing to attract organic inflows to maintain long-term growth stability.
Bottom Line?
HUB24’s record inflows and innovative offerings set the stage for sustained growth, but organic momentum will be key to future success.
Questions in the middle?
- How sustainable are HUB24’s net inflows without large migrations from competitors?
- What impact will HUB24 Private Invest have on attracting high net worth clients long term?
- How will competitors respond to HUB24’s expanding adviser base and technology enhancements?
