Audinate Completes $28M Deal to Acquire AI-Powered Iris Studio

Strategic Expansion into Cloud Video

Audinate Group Limited (ASX, AD8), renowned for its Dante networking technology that revolutionizes audio-visual signal transmission, has taken a decisive step to broaden its technological horizon. On 21 July 2025, the company confirmed the completion of its acquisition of Iris Studio Inc, a US-based pioneer in AI-powered, cloud-based camera control platforms, for a total consideration of up to US$28 million.

This move signals Audinate’s intent to deepen its footprint in the video production space, complementing its existing strengths in audio networking. Iris Studio’s cloud-native platform enables remote video production with sophisticated AI controls, a capability increasingly vital as content creation and broadcasting evolve towards more flexible, scalable, and IP-based workflows.

Aligning with a Vision for Interoperability

Audinate’s acquisition aligns closely with its broader vision of delivering interoperable control and management across a wide spectrum of audio-visual devices via AV-over-IP solutions. By integrating Iris Studio’s advanced camera control technology, Audinate is poised to offer a more comprehensive ecosystem that bridges audio and video seamlessly over IP networks.

The acquisition also reflects a strategic response to market trends favoring cloud-based production environments and AI-enhanced automation, which promise to reduce operational complexity and costs for broadcasters and content creators worldwide.

Global Reach and Future Prospects

Headquartered in Australia with regional offices spanning the United States, United Kingdom, Belgium, and Hong Kong, Audinate is well-positioned to leverage Iris Studio’s US-based technology and client relationships. This geographic and technological synergy could accelerate the adoption of integrated AV-over-IP solutions in key markets.

While the announcement does not detail integration timelines or financial impacts beyond the acquisition cost, the move is expected to enhance Audinate’s competitive positioning and open new revenue streams in the rapidly evolving AV technology landscape.

Investors and industry watchers will be keen to observe how Audinate capitalizes on Iris Studio’s capabilities to innovate and expand its product offerings in the months ahead.