One Click Group Surges Past July 2024 Revenue in Just 18 Days
One Click Group Limited has outpaced its entire July 2024 revenue within the first 18 days of July 2025, defying a broader decline in tax lodgements and showcasing strong customer loyalty.
- July 2025 revenue exceeded July 2024 total of $2.2 million in 18 days
- 72% returning customer lodgement rate, up from 63% last year
- ATO reports 10% decline in overall tax lodgements for July 2025
- Strong demand from both new and existing customers surpasses expectations
- One Click Life platform expanding beyond tax services into lending and insurance
Robust Revenue Growth Amid Challenging Market
One Click Group Limited (ASX, 1CG) has delivered a striking performance early in the 2025 tax season, surpassing its entire July 2024 revenue of $2.2 million within just the first 18 days of July 2025. This achievement is particularly notable given the Australian Taxation Office’s (ATO) report of a 10% decline in overall tax lodgements for the same period, underscoring the company’s ability to capture market share despite a shrinking tax lodgement pool.
Customer Retention Driving Momentum
Central to One Click Group’s success is its impressive returning customer lodgement rate, which has climbed to 72% this tax season, up from 63% in July 2024. This increase signals strong customer satisfaction and loyalty, a critical factor in a business model reliant on repeat engagement for online tax returns. The company’s Managing Director, Mark Waller, highlighted this metric as a key indicator of the quality and sustainability of their revenue stream.
Expanding Platform and Market Position
While online tax services remain the primary revenue driver, One Click Group is steadily broadening its One Click Life platform to include lending, online wills, and private health insurance products. This diversification aims to position the company as a comprehensive life administration hub for Australians, potentially unlocking new revenue streams and deepening customer relationships beyond tax season.
Outlook and Market Implications
With strong early momentum and demand exceeding management’s expectations, One Click Group is poised for a successful year ahead. However, the overall decline in tax lodgements reported by the ATO introduces an element of uncertainty. The company’s ability to sustain growth will likely depend on continued customer retention and successful rollout of its expanding product suite.
Bottom Line?
One Click Group’s early surge sets a promising tone, but sustaining growth amid a contracting tax market will be the true test.
Questions in the middle?
- Can One Click Group maintain its high returning customer rate throughout the full tax season?
- How will the expansion into lending and insurance impact overall revenue and profitability?
- What strategies will the company deploy to counteract the broader decline in tax lodgements?
