Adslot Reports $148.9M Transaction Value as StoreFront Expands Internationally

StoreFront Platform Gains Traction

Adslot Ltd (ASX, ADS) has reported a pivotal quarter ending June 2025, marking the activation of its StoreFront digital advertising sales platform with initial trades underway for prominent digital publishers. The platform’s launch with Rakuten Viber in Greece, Bulgaria, and the Philippines has generated modest but growing digital ad inventory sales, signaling early momentum in key international markets.

Looking ahead, Viber plans to extend StoreFront’s reach into Serbia, Croatia, Bosnia and Herzegovina, Ukraine, Vietnam, and Hungary by early September. These launches will be supported by targeted social media campaigns, PR efforts, and engagement with existing advertisers and agencies, complemented by thought leadership pieces in leading US and UK industry publications. This strategic rollout underscores Adslot’s ambition to position itself at the forefront of automated digital advertising sales globally.

Strategic Partnerships Fuel Growth

In Europe, Adslot’s partnership with Goldvertise, a leading saleshouse for online video and connected TV advertising in Germany, Switzerland, and Austria, is gaining traction. Goldvertise’s inclusion of top YouTube channels like Vevo and Loo Loo Kids enhances the platform’s premium inventory offering. Invitations to trade through the platform have been extended to approximately 400 advertisers, with agency engagement underway, signaling a robust pipeline for future sales.

Additional activations with Hearst Media in the UK and Bloomberg across the US and UK further validate StoreFront’s growing adoption among premium publishers. These collaborations enable media organizations to sell digital advertising inventory via Adslot’s automated system, streamlining transactions for agencies and direct advertisers alike.

Financial Performance and Operational Efficiency

For the full fiscal year 2025, Adslot recorded a total transaction value (TTV) of $148.9 million, representing the gross value of advertising inventory traded through its platform. The monetised transaction value (MTV), which reflects the portion generating commission revenue for Adslot, stood at $26.5 million. These figures highlight the platform’s growing role in the digital advertising ecosystem.

Despite a seasonal dip in Q4 cash receipts to $2.83 million, a 23% decrease from the prior quarter, collections remained higher than earlier quarters in the fiscal year. The company reported a modest net operating cash outflow of $0.13 million, an improvement from previous periods, supported by disciplined cost management.

Notably, salary costs declined by $1.30 million year-on-year, delivering annualised savings exceeding $5 million. Total outgoing cash payments fell by 18% quarter-on-quarter and 39% compared to the prior corresponding period, reflecting ongoing efforts to enhance operational efficiency. These savings position Adslot to sustain investment in growth initiatives while managing cash prudently.

Outlook and Market Positioning

Adslot’s expanding footprint across Europe, the US, and Asia Pacific, combined with a substantial near-term sales pipeline of premium digital publishers, suggests the company is well placed to capitalize on the growing demand for automated guaranteed advertising solutions. The company’s technology aims to transform the $80 billion online display advertising industry by enabling more efficient and effective trading between buyers and sellers.

With cash reserves of $1.54 million and a financing facility secured against R&D tax rebates, Adslot appears positioned to navigate the next phase of growth. However, the impact of new market launches and partnerships on revenue and profitability will be closely watched by investors in upcoming quarters.