Linius’ First Captivate Sale Signals New Revenue Risks and Opportunities
Linius Technologies has secured its first commercial contract for Captivate, a fan engagement platform that personalizes sports video experiences, with Honest Technology Partners. The deal guarantees over A$250,000 in revenue across two years, marking a significant milestone for Linius in the sports technology arena.
- First commercial sale of Captivate fan engagement product
- Contract with long-term partner Honest Technology Partners (HTP)
- Minimum contract value exceeds A$250,000 over two years
- Captivate offers personalized, interactive video experiences for sports fans
- Deal provides revenue certainty through July 2027 with potential for expansion
Linius Breaks Ground with Captivate's First Sale
Melbourne-based Linius Technologies Limited (ASX – LNU) has announced a landmark contract for its Captivate platform, securing over A$250,000 in revenue from Honest Technology Partners LLC (HTP) over an initial two-year term. This marks the first commercial deployment of Captivate, a product designed to transform how sports rights-holders engage with their fans through personalized and interactive video experiences.
Empowering Sports Rights-Holders with Personalization
Captivate enables leagues, federations, and broadcasters to reclaim fan engagement and monetization opportunities that traditionally flow through social media giants. By offering fans a "YouTube/TikTok-style" experience directly on their own platforms, Captivate allows users to search entire video archives and instantly watch tailor-made highlight streams. This deep personalization drives higher engagement metrics such as increased views, shares, and watch-time, while opening new revenue streams through advertising, sponsorships, and subscriptions.
A Strategic Partnership with Honest Technology Partners
HTP, a specialist in digital solutions for ice hockey governing bodies and fans, has been a long-term partner of Linius since their initial US market entry in 2023. The new agreement includes a fixed setup fee and recurring SaaS license fees, with milestones set for deployment within the first six months. Both parties retain flexibility with termination rights during this period, while the contract automatically renews annually after the initial term.
Revenue Certainty and Growth Potential
CEO Ben Taverner expressed enthusiasm about the deal, highlighting the revenue certainty it provides through mid-2027 and the opportunity to showcase Captivate’s benefits via a detailed case study. The contract’s value could grow depending on the number of games deployed on the platform, signaling potential for expanded service and revenue. HTP’s President Marc Ruskin emphasized the platform’s ability to deliver true one-to-one personalization, enhancing fan experiences and client offerings.
Looking Ahead
This contract not only validates Linius’ innovative approach to video virtualization and AI-driven personalization but also positions the company as a key player in the evolving sports technology landscape. As fan engagement becomes increasingly digital and data-driven, Captivate’s success with HTP could pave the way for further partnerships and broader adoption across sports leagues globally.
Bottom Line?
Linius’ Captivate secures a foothold in sports tech, setting the stage for expanded fan engagement and revenue growth.
Questions in the middle?
- How quickly will Linius expand Captivate’s deployment beyond ice hockey?
- What measurable impact will Captivate have on fan engagement and monetization?
- Could this contract lead to partnerships with larger sports leagues or broadcasters?