Leadership Change at oOh!media: What Risks Does Taylor’s Appointment Bring?
oOh!media has appointed James Taylor, current SBS Managing Director, as its new CEO, set to take the helm in early 2026. This leadership change signals a strategic push for growth in Australia's fast-evolving out-of-home media sector.
- James Taylor named Managing Director and CEO of oOh!media
- Taylor brings 25+ years of media and leadership experience
- Current CEO Cathy O’Connor to step down in January 2026
- Taylor’s remuneration package set at $1.344 million with STI and LTI incentives
- Appointment follows comprehensive global search and board endorsement
Leadership Transition at oOh!media
In a significant move for the Australian media landscape, oOh!media Limited has announced the appointment of James Taylor as its new Managing Director and Chief Executive Officer. Taylor, currently leading the Special Broadcasting Service (SBS), is expected to join oOh!media in late 2025 or early 2026, succeeding Cathy O’Connor who will step down after more than four years at the company’s helm.
A Proven Media Executive with Strategic Vision
James Taylor brings over 25 years of diverse experience across media and telecommunications, having held senior roles at SBS, Deloitte, British Telecom, and the Australian Broadcasting Corporation. His tenure at SBS is marked by a successful digital transformation, notably expanding SBS On Demand and driving advertising revenue growth. This background positions him well to lead oOh!media through its next phase of strategic execution and growth in the rapidly evolving out-of-home advertising sector.
Compensation and Incentives Reflect Confidence
Taylor’s remuneration package is set at $1.344 million per annum, including base salary, superannuation, and non-monetary benefits such as a novated motor vehicle lease. He will also participate in oOh!media’s Short Term Incentive (STI) and Long Term Incentive (LTI) plans, with potential earnings linked to company and individual performance. Notably, these incentive components are subject to shareholder approval at the 2026 Annual General Meeting, introducing a layer of governance oversight to his compensation.
Board Endorsement and Strategic Outlook
Chairman Tony Faure expressed strong confidence in Taylor’s appointment, highlighting his proven leadership and execution capabilities. The board’s comprehensive search process underscores their commitment to securing a leader capable of navigating the dynamic media environment and capitalizing on growth opportunities. Taylor himself emphasized his enthusiasm for joining oOh!media during a pivotal time for the out-of-home sector, which remains the fastest growing segment in Australian media.
Transition and Future Prospects
Cathy O’Connor will remain with the company until January 2026 to ensure a smooth handover. Investors and industry watchers will be keen to see how Taylor’s leadership influences oOh!media’s strategic direction, particularly in digital innovation and audience engagement. The upcoming shareholder meeting and Taylor’s official start date will be critical milestones to monitor as the company charts its next chapter.
Bottom Line?
James Taylor’s arrival marks a new chapter for oOh!media, with growth ambitions and strategic execution now firmly in focus.
Questions in the middle?
- How will Taylor’s digital transformation experience at SBS translate to oOh!media’s out-of-home advertising model?
- What strategic initiatives will Taylor prioritize to accelerate growth in a competitive media landscape?
- How might shareholder approval of Taylor’s incentive plans influence company governance and performance targets?
