Brisbane Broncos Limited projects a net profit before tax of $8.69 million for H1 2025, up from $6.30 million a year earlier, driven by an additional NRL home game and stronger revenues across ticketing, sponsorship, and merchandise.
- Net profit before tax forecast rises 38% to $8.69 million for H1 2025
- Eight NRL home games played versus seven in prior period
- Revenue growth from ticketing, sponsorship, merchandise, and government grants
- Operating costs increased due to extra game and expanded football operations
- Full-year outlook positive but uncertain due to attendance and cost variables
Brisbane Broncos Report Strong Half-Year Profit Growth
Brisbane Broncos Limited has announced a forecast net profit before tax of approximately $8.69 million for the half-year ended 30 June 2025, marking a significant increase from $6.30 million in the same period last year. This 38% uplift is primarily attributed to the addition of an eighth National Rugby League (NRL) home game at Suncorp Stadium, which boosted revenue streams across ticketing, sponsorship, and merchandise sales.
The club hosted eight home games in the first half of 2025, compared to seven in 2024, with average crowd attendance remaining steady at around 41,000 fans. This extra fixture translated into higher gate receipts and enhanced game-day benefits for members, corporate partners, and sponsors. Sponsorship revenue also rose, reflecting new partnerships and upgraded categories, while merchandise sales benefited from targeted marketing automation and improved inventory management.
Rising Costs Reflect Expanded Operations
Operating expenses increased in line with the additional home game, covering stadium operations, membership services, ticketing, marketing, and sponsorship servicing. Football operations costs also rose, driven by player salaries and the expansion of the NRL Women's (NRLW) season, alongside ongoing investment in male and female academy and pathway programs. These investments underscore the club’s commitment to both elite performance and grassroots development.
Notably, the Australian Rugby League Commission (ARLC) confirmed funding agreements that included a $1.75 million initial payment for the Pacific Rugby League Partnership, supporting the introduction of a Papua New Guinea-based NRL team. This government-backed initiative was recognised as revenue during the period and signals broader growth opportunities for the league and its clubs.
Full-Year Outlook Positive but Cautious
While the half-year results are encouraging, the Broncos’ board cautions that the full-year financial outcome remains difficult to predict with precision. The second half of 2025 features only four home games, compared to eight in the first half, which will impact revenue recognition and cost allocation. Key variables include home crowd attendance, operational costs related to remaining NRL and NRLW fixtures, team performance, and unpredictable player medical expenses.
Management emphasises that the first half should not be viewed as a definitive indicator of full-year trends. The club will continue to monitor these factors closely as the season progresses, aiming to capitalise on commercial opportunities while managing costs prudently.
Overall, Brisbane Broncos Limited’s half-year forecast reflects a robust financial position supported by strategic growth initiatives and expanded competition formats, positioning the club well for the evolving landscape of professional rugby league.
Bottom Line?
Brisbane Broncos’ strong H1 profit sets a positive tone, but full-year results hinge on attendance and operational dynamics.
Questions in the middle?
- How will attendance trends in the second half affect overall profitability?
- What impact will the Papua New Guinea NRL team have on future revenue streams?
- Can the club sustain increased football operations costs without eroding margins?