Blue Dinosaur Bars to Hit 750 7-Eleven Stores, Boosting OMG’s Reach

Strategic Retail Expansion

OMG Group Limited (ASX, OMG) has taken a significant leap forward in its retail footprint by securing product ranging for its Blue Dinosaur brand in up to 750 7-Eleven stores across Australia. This development not only broadens the company’s distribution but also underscores its commitment to a multi-channel sales strategy that integrates convenience retail with ecommerce and other bricks-and-mortar outlets.

7-Eleven Australia, with its extensive network spanning Victoria, New South Wales, Queensland, and Western Australia, represents one of the country’s largest convenience store chains. The inclusion of Blue Dinosaur Peanut Butter and Peanut Butter Choc Chip Protein Bars in all 750 stores, alongside the Berry Coconut Bar in 500 stores, positions OMG Group to tap into a vast and diverse consumer base.

Building on Momentum

This ranging agreement follows recent successful onboardings with petrol and convenience retailers QuikStop and Canteen One, reinforcing OMG Group’s strategic push into this segment. The company’s record Q4 FY25 cash receipts of $1.656 million; a 42% increase from the previous quarter; reflect strong market acceptance and growing demand. Ecommerce sales, in particular, surged by 75% to nearly $570,000, highlighting the brand’s digital strength.

CEO Alex Aleksic emphasized the significance of the 7-Eleven deal, noting it provides unparalleled exposure and unlocks a substantial new sales channel. The timing aligns with the company’s broader goal of consolidating revenue streams and moving towards near-term profitability.

Looking Ahead

Onboarding efforts are well underway, with first sales expected shortly. As OMG Group integrates its products into these high-traffic convenience outlets, the company is poised to benefit from increased brand visibility and consumer accessibility. This expansion complements its existing ecommerce momentum and positions OMG as a rising player in the fast-moving consumer goods sector, particularly within health and wellness food categories.

While the exact sales uplift and profitability timeline remain to be seen, the strategic alignment with major retail partners signals a promising trajectory. Investors will be watching closely as OMG Group leverages these new channels to sustain growth and enhance shareholder value.