SportsHero Limited has entered the Southeast Asian mobile gaming market by signing an exclusive distribution agreement with Yes2Games, bringing globally popular titles like Fruit Ninja and Jetpack Joyride to Indonesia, the Philippines, Thailand, and Malaysia.
- Exclusive rights to distribute Yes2Games’ web-format mobile games in SE Asia
- Portfolio includes Fruit Ninja, Jetpack Joyride, Dan The Man, and new IP NSR Street Car Racing
- Target markets – Indonesia, Philippines, Thailand, Malaysia via existing telecom partners
- Yes2Games to provide technical support and receive licensing fees plus revenue share
- Move expands SportsHero’s product offering beyond PC gaming into a large mobile gamer base
Strategic Expansion into Mobile Gaming
SportsHero Limited (ASX – SHO) has announced a significant strategic move into the mobile gaming sector by securing an exclusive content distribution agreement with Singapore-based Yes2Games. This deal grants SportsHero the rights to distribute a suite of globally recognized mobile game titles in web format across four key Southeast Asian markets – Indonesia, the Philippines, Thailand, and Malaysia.
Previously focused on PC gaming products, SportsHero is leveraging its existing telecommunications partnerships in Indonesia and the Philippines to broaden its reach. The addition of mobile gaming titles is a natural evolution, tapping into a region where mobile gaming dominates the landscape with an estimated 286 million mobile gamers, representing over 66% of the total gaming population.
Iconic Titles with Proven Appeal
The portfolio SportsHero will distribute includes some of the most popular mobile games globally, developed by Halfbrick Studios and licensed through Yes2Games. These include Fruit Ninja, which has surpassed one billion downloads since its 2010 debut, Jetpack Joyride with over 750 million downloads, and Dan The Man, a staple arcade platformer with more than 110 million downloads. Additionally, the agreement covers newer titles like NSR Street Car Racing, which attracted one million users within its first week of launch.
These titles have demonstrated enduring popularity and strong user engagement, providing SportsHero with a robust content foundation to attract and retain mobile gamers in Southeast Asia’s fast-growing market.
Partnership Dynamics and Market Potential
Yes2Games will support SportsHero with full technical integration, metadata, and compliance assistance, ensuring a seamless rollout across the targeted territories. The financial terms include a monthly minimum licensing fee and a revenue-sharing arrangement, aligning incentives for both parties to maximize market penetration and monetization.
CEO Tom Lapping highlighted the opportunity, noting that combining SportsHero’s telecom distribution channels with Yes2Games’ content portfolio positions the company well to capture a significant share of Southeast Asia’s mobile gaming market, which is second only to major Asian sub-regions and rivals Europe and North America in player numbers.
Looking Ahead
This expansion signals SportsHero’s intent to diversify and scale its gaming offerings beyond PC platforms, capitalizing on the region’s mobile-first gaming culture. While the announcement stops short of detailing specific revenue targets, the move could materially enhance SportsHero’s growth trajectory if it successfully leverages its telecom partnerships and the strong brand recognition of the licensed games.
Bottom Line?
SportsHero’s entry into Southeast Asia’s mobile gaming arena sets the stage for a potentially transformative growth chapter.
Questions in the middle?
- How quickly will SportsHero integrate and monetize the new mobile gaming titles across its telecom partners?
- What revenue growth and user engagement metrics will emerge from this mobile gaming expansion?
- Could SportsHero pursue additional partnerships or titles to further strengthen its position in Southeast Asia?