Retail Food Group Posts $29.6M EBITDA, Beefy’s Pies Sales Surge 16.6%

Retail Food Group Limited reported a 1.7% rise in FY25 underlying EBITDA to $29.6 million, driven by strong growth in Beefy’s Pies and a strategic pivot towards Firehouse Subs in Australia. The company is also considering divesting Brumby’s Bakery amid portfolio reshaping.

  • FY25 underlying EBITDA up 1.7% to $29.6 million
  • Beefy’s Pies network sales grow 16.6%, targeting 50 stores by 2028
  • Development agreement signed to launch 165 Firehouse Subs outlets in Australia
  • Brumby’s Bakery impaired by $12.2 million, divestment options under review
  • Net debt stands at $9 million with refinancing planned for April 2026
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Financial Performance and Growth Momentum

Retail Food Group Limited (ASX, RFG) has delivered a solid financial performance for FY25, posting an underlying EBITDA of $29.6 million, marking a 1.7% increase compared to the prior year. This growth was supported by a 13.6% rise in underlying revenue, largely fueled by the expansion of Beefy’s Pies and a rebound in Crust Gourmet Pizza Bars during the final quarter.

Network sales showed resilience with a modest 0.3% domestic growth year-on-year, despite challenging trading conditions earlier in the year. Notably, Crust Gourmet Pizza Bars returned to growth with a 5.5% increase in network sales in Q4, signaling renewed consumer interest and effective brand initiatives.

Strategic Brand Focus and Expansion Plans

A key highlight of the year was the signing of a 20-year development agreement with Restaurant Brands International to introduce Firehouse Subs to the Australian market. The plan is ambitious, targeting 165 new outlets over the next decade, with the first restaurant expected to open mid FY26. This move positions RFG to tap into a growing segment of the fast-casual dining market with a well-established international brand.

Beefy’s Pies continues to be a growth engine, with network sales up 16.6% and same-store sales increasing by 5.1%. The company has opened five new stores since acquisition and aims to reach 50 outlets by 2028. This focus on Beefy’s Pies and Firehouse Subs is reflected in RFG’s corporate store strategy, which will concentrate on these brands while transitioning other corporate outlets to franchise ownership or closing them.

Portfolio Reshaping and Financial Position

In a significant portfolio adjustment, RFG has impaired Brumby’s Bakery by $12.2 million following a strategic review. The company is actively exploring divestment options for Brumby’s in FY26, signaling a shift away from this legacy brand to prioritize higher-growth opportunities.

On the balance sheet front, RFG ended FY25 with $26 million in cash reserves and net debt of $9 million. The company holds senior secured debt of $32.5 million, with refinancing expected when the facility matures in April 2026. Operating cash flow improved to $19.6 million, maintaining a steady cash conversion rate of 75%.

Looking Ahead

CEO Matt Marshall emphasized the company’s clear priorities, enhancing core brands through retail excellence and technology, expanding domestic outlets to at least 200 per brand, and growing the network internationally, particularly with Gloria Jean’s and Donut King. The strategic pivot towards Firehouse Subs and Beefy’s Pies underscores RFG’s commitment to sustainable long-term growth amid evolving market conditions.

Bottom Line?

RFG’s FY25 results set the stage for a transformative year ahead, with Firehouse Subs’ Australian debut and Brumby’s divestment poised to reshape its growth trajectory.

Questions in the middle?

  • How will the Firehouse Subs rollout impact RFG’s revenue and profitability in FY26 and beyond?
  • What are the potential buyers or strategic options for Brumby’s Bakery divestment?
  • What terms and conditions will define the upcoming debt refinancing due in April 2026?