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Elixinol Unveils Protein Water Range to Tap $499M Australian Market

8:40pm on Friday 29th of August, 2025 AEST Consumer Staples
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Elixinol Unveils Protein Water Range to Tap $499M Australian Market

8:40pm on Friday 29th of August, 2025 AEST
Key Points
  • Launch of Healthy Chef Protein Water with three functional blends
  • Targets $499M Australian protein supplements market forecast to double by 2034
  • Products deliver 20g protein plus targeted nutrients for fitness, gut, and skin health
  • Strategic pricing aimed at mainstream retail expansion beyond eCommerce
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