OMG’s 1L Barista Oat Milk Expands to 900 Woolworths Locations by November
OMG Group is set to nearly double the distribution of its 1L Barista Oat Milk in Woolworths stores nationwide, signaling strong retailer confidence and accelerating its multi-channel growth strategy.
- 1L Barista Oat Milk to be available in 900 Woolworths stores from November 2025
- Current distribution at 544 Woolworths stores
- Expansion complements recent listings in 7-Eleven, Quikstop, and Canteen One outlets
- Record online sales growth for Blue Dinosaur brand supports momentum
- Multi-channel strategy targets traditional retail and convenience segments
Retail Expansion Signals Growing Demand
OMG Group Limited (ASX – OMG) has announced a significant increase in the retail presence of its 1L Barista Oat Milk product, which will be stocked in 900 Woolworths stores across Australia starting November 2025. This expansion from the current 544 stores marks a strong endorsement from one of the country’s largest supermarket chains and highlights the growing consumer appetite for plant-based, health-focused beverages.
Multi-Channel Growth Strategy in Action
The increased Woolworths distribution complements OMG Group’s broader multi-channel sales approach, which includes recent product onboardings in major petrol and convenience chains such as 7-Eleven Australia, Quikstop, and Canteen One. These channels are critical for capturing on-the-go consumers and diversifying revenue streams beyond traditional supermarkets.
Alongside the oat milk expansion, OMG’s Blue Dinosaur brand has also demonstrated strong momentum, achieving record online sales of $568,496 in the latest quarter; a 75% increase from the previous period. This digital growth underscores the company’s ability to engage consumers across multiple platforms and channels.
Management Perspective and Market Implications
CEO Alex Aleksic expressed optimism about the Woolworths expansion, describing it as a "considerable vote of confidence" in OMG’s product suite. He emphasized ongoing discussions with new and existing retail groups, suggesting further growth opportunities are on the horizon. For investors, this development signals potential for sustained revenue growth as the company consolidates its presence in both traditional and convenience retail sectors.
While no specific sales volume or financial guidance was provided, the increased shelf presence at Woolworths and other outlets positions OMG Group well to capitalize on the rising demand for clean, sustainable, and healthy food products. The company’s ability to execute on its multi-channel strategy will be key to maintaining momentum in a competitive plant-based market.
Bottom Line?
With Woolworths doubling its oat milk footprint, OMG Group’s next challenge will be converting shelf space into sustained sales growth.
Questions in the middle?
- How will the increased Woolworths distribution impact OMG Group’s overall revenue in the coming quarters?
- What are the company’s plans to expand other product lines within Woolworths and convenience channels?
- How will OMG Group navigate competitive pressures in the growing plant-based milk market?
