Aerometrex’s $2M Cost Savings and Leadership Shift Signal Strategic Pivot
Aerometrex has confirmed Robert Veitch as its new CEO and Managing Director, following a strategic overhaul that delivered $2 million in annual cost savings and boosted its MetroMap revenue stream.
- Robert Veitch appointed CEO and Managing Director effective immediately
- Strategic review led to $2 million annual cost reductions
- MetroMap annual contract value surpasses $10.5 million
- Organisational restructure to 'One Aerometrex' operating model
- CEO remuneration includes fixed pay, bonuses, and performance rights
Leadership Transition and Strategic Renewal
Aerometrex Limited (ASX – AMX), a leader in aerial mapping and geospatial services, has officially appointed Robert Veitch as its Chief Executive Officer and Managing Director. Veitch, who has been acting CEO since February 2025 and previously served as General Manager of the company’s MetroMap division, steps into the role with a mandate to accelerate growth and profitability.
Veitch’s tenure as acting CEO was marked by a comprehensive strategic review that reshaped Aerometrex’s operational framework. This review resulted in a streamlined organisational structure branded as the “One Aerometrex” model, designed to foster greater efficiency and collaboration across the company’s core divisions.
Cost Efficiency and Revenue Growth
One of the most tangible outcomes of the strategic review has been a reduction in the company’s cost base by approximately $2 million per annum. These savings are expected to enhance margins and provide a stronger financial footing for future expansion.
Under Veitch’s leadership, the MetroMap subscription service, a key revenue driver for Aerometrex, has surpassed an annual contract value (ACV) of $10.5 million. This milestone underscores the division’s growing market traction and the company’s ability to capitalise on its aerial imagery and geospatial data offerings.
Experienced Leadership with a Technology Edge
Veitch brings over 30 years of leadership experience in digital innovation and technology, including executive roles at notable organisations such as Google’s X moonshot factory and Tesla. He also founded and led Delineate, a professional services firm serving high-profile clients like Volkswagen and the Australian Department of Defence.
His academic credentials include a Senior Executive MBA from Melbourne Business School and advanced executive education in innovation, strategy, design thinking, and artificial intelligence, skills that align well with Aerometrex’s technology-driven business model.
Incentives and Future Outlook
Veitch’s remuneration package includes a fixed annual salary of $350,000 plus superannuation, with discretionary cash bonuses and performance-based incentives tied to both financial and non-financial metrics. Notably, long-term incentives are structured around performance rights that vest upon achieving a 20% compound annual growth rate in the company’s share price over three years.
The Board, led by Non-Executive Chairman Mark Lindh, expressed strong confidence in Veitch’s ability to lead Aerometrex through its next phase of growth, highlighting his integral role in unlocking value and positioning the company for scale and profitability.
Veitch himself conveyed enthusiasm about continuing to build momentum with the Aerometrex team, signalling a commitment to sustained growth and operational excellence.
Bottom Line?
Veitch’s permanent appointment signals a new chapter for Aerometrex, with cost discipline and growth ambitions set to shape its near-term trajectory.
Questions in the middle?
- What specific financial targets will define Veitch’s short-term incentives?
- How will the 'One Aerometrex' model impact operational agility and innovation?
- What are the growth prospects for MetroMap beyond the current $10.5 million ACV?
