LaserBond Taps Rob Freeman as CEO, Wayne Hooper Moves to Advisory Role
LaserBond announces a strategic leadership transition with Rob Freeman appointed CEO, succeeding long-time leader Wayne Hooper who remains as Executive Director in an advisory capacity.
- Rob Freeman appointed CEO effective 1 September 2025
- Wayne Hooper transitions from CEO to Executive Director advisory role
- Matt Twist steps down from Board but remains CFO and Company Secretary
- Succession plan aims to ensure continuity and leverage combined leadership experience
- Rob Freeman brings over 20 years of executive experience in mining, energy, and industrial services
Leadership Transition at LaserBond
LaserBond Limited, a specialist in advanced surface engineering, has announced a carefully planned leadership transition that will see Rob Freeman take the helm as CEO starting 1 September 2025. This move marks a significant milestone for the company, which has been under the stewardship of Wayne Hooper for over three decades. Hooper will remain with LaserBond as an Executive Director, focusing on technical and advisory roles to support the incoming CEO.
Experienced Leadership to Guide Next Growth Phase
Rob Freeman brings a wealth of executive leadership experience spanning mining, energy, logistics, and industrial services. His previous roles include CEO of Sime Darby Industrial Services and strategic advisory positions, which have equipped him with a strong track record in driving revenue growth and operational innovation. Freeman’s familiarity with LaserBond, having consulted for the company before, positions him well to lead the business through its next chapter.
Continuity and Collaboration
The transition plan emphasizes continuity, with Hooper staying on board to provide valuable insights and technical guidance. This overlap period is designed to blend the outgoing CEO’s deep institutional knowledge with Freeman’s fresh perspective and leadership style. The Board’s confidence in this approach is clear, with Chair Phil Suriano highlighting the importance of maintaining strategic direction while embracing new growth opportunities.
Board Restructuring Supports New CEO
In line with the leadership changes, CFO and Company Secretary Matt Twist will step down from his Executive Director role on the Board but will continue in his operational capacities. This adjustment aims to streamline reporting lines and support the new CEO’s leadership structure effectively.
Looking Ahead
LaserBond’s leadership evolution reflects a mature succession strategy that balances respect for legacy with readiness for future challenges. Freeman’s appointment signals a commitment to innovation, customer focus, and sustainable growth in the surface engineering sector. Meanwhile, Hooper’s ongoing involvement ensures that the company’s technical excellence and core values remain central as it navigates its next phase.
Bottom Line?
LaserBond’s leadership handover blends seasoned expertise with fresh vision, setting the stage for sustained growth.
Questions in the middle?
- How will Rob Freeman’s leadership style influence LaserBond’s strategic priorities?
- What specific growth initiatives will the new CEO pursue in the near term?
- How will the advisory role of Wayne Hooper shape decision-making during the transition?
