SiteMinder Posts $14.3M Underlying EBITDA on $224M Revenue

Strong Financial Momentum Amid Challenging Conditions

SiteMinder Limited, a leading SaaS provider to the global hospitality sector, has delivered a robust FY2025 financial performance, reporting revenue growth of 17.7% to $224.3 million. Despite continuing to report a net loss of $24.5 million, the company improved its profitability metrics significantly, posting an underlying EBITDA of $14.3 million and positive free cash flow of $4.7 million. This marks a notable turnaround from losses and cash outflows recorded just three years prior.

Smart Platform Strategy Driving Growth and Innovation

Central to SiteMinder’s growth story is its Smart Platform strategy, which introduces three key products – Channels Plus, Dynamic Revenue Plus, and the Smart Distribution Program. These offerings leverage artificial intelligence and proprietary data to simplify hotel distribution, optimize revenue management, and enhance direct connections with distribution partners. Channels Plus, in particular, saw the strongest product launch in the company’s history, signing up over 4,000 properties within FY25.

The Smart Platform has accelerated annualised recurring revenue (ARR) growth to 27.2% on a constant currency and organic basis, up from 21.3% the previous year. SiteMinder’s customer base expanded by 12.6% to 50,100 properties worldwide, with a strategic focus on attracting larger, higher-value hotels that contribute greater gross booking value and revenue potential.

Operational Efficiency and AI Integration

SiteMinder has also invested in operational efficiency, harnessing AI tools to streamline customer support, sales processes, and content production. These initiatives have freed up staff to focus on high-impact projects, contributing to improved financial results. The company’s disciplined cost management saw expenses rise by 14%, below the revenue growth rate, further supporting margin expansion.

Outlook and Strategic Priorities

Looking ahead to FY2026, SiteMinder is committed to scaling profitable growth through continued Smart Platform adoption, product expansion, and deeper global market penetration. The company targets a medium-term revenue growth rate of 30%, underpinned by a disciplined approach to profitability, as reflected in its adoption of the 'Rule of 40' metric for executive incentives.

SiteMinder also remains focused on ESG commitments and managing risks associated with the travel industry’s volatility, including geopolitical and economic uncertainties. The Board welcomed a new phase of leadership following the retirement of founding angel investor Leslie Szekely in December 2024.