Airtasker Limited reported a robust FY25 with double-digit revenue growth and positive free cash flow, underpinned by strong Australian performance and rapid expansion in the UK and US markets.
- Group revenue up 12.8% to $52.6 million
- Australian marketplaces generate $15.2 million cash after global costs
- UK GMV annualised run rate reaches $21 million
- US GMV annualised run rate hits $7.5 million with 422% revenue growth
- Significant marketing investments and AI integration fuel growth
Strong FY25 Financial Performance
Airtasker Limited closed FY25 with a solid financial performance, reporting group revenue of $52.6 million, a 12.8% increase compared to the previous year. This growth was driven primarily by the company’s marketplaces, which saw an 18.3% revenue increase to $45 million. The Australian market remains the backbone of Airtasker’s business, contributing 79% of group revenue and generating $15.2 million in cash flow after covering global head office expenses.
International Expansion Gains Momentum
Beyond Australia, Airtasker’s international operations are gaining significant traction. The UK marketplace achieved a gross marketplace volume (GMV) annualised run rate of $21 million, surpassing its 24-month milestone ahead of schedule. Revenue in the UK doubled year-on-year, supported by a £4 million investment from Channel 4 and expansion into key cities such as Birmingham and Manchester.
Meanwhile, the US market is rapidly scaling, with a GMV annualised run rate of $7.5 million and a remarkable 422% revenue growth. This expansion has been turbocharged by strategic media partnerships with major players like TelevisaUnivision and iHeartMedia, alongside above-the-line marketing campaigns launched in Los Angeles and extended to Las Vegas and Austin.
Marketing and Technology Investments Drive Growth
Airtasker’s FY25 growth was underpinned by a significant increase in marketing spend, totaling $43.1 million across marketplaces, combining cash and non-cash investments. This aggressive brand-building strategy, including partnerships with oOh!media and ARN in Australia, has lifted unprompted brand awareness by 15% and re-accelerated marketplace GMV and revenue growth.
On the technology front, Airtasker is integrating artificial intelligence to enhance user experience and operational efficiency. Collaborations with OpenAI have introduced AI-powered assistants to simplify task posting, contributing to a 364% increase in ChatGPT referral traffic in the first half of FY25. These innovations aim to improve trust, reduce cancellations, and increase rebooking rates through new fee structures and incentives.
Outlook and Strategic Focus for FY26
Looking ahead, Airtasker expects continued double-digit revenue growth in Australia and accelerated expansion in the UK and US. The company plans to explore strategic repositioning of its Oneflare marketplace to return it to long-term growth. With $19.1 million in cash and $27.9 million in prepaid media assets, Airtasker is well-positioned to invest further in brand and platform development, aiming for profitable growth and scalable marketplace economics.
Overall, Airtasker’s FY25 results highlight a company successfully balancing domestic cash generation with ambitious international growth, leveraging technology and media partnerships to build a trusted global platform for local services.
Bottom Line?
Airtasker’s FY25 momentum sets the stage for accelerated global growth, but execution risks remain as it scales new markets.
Questions in the middle?
- How will Airtasker’s strategic repositioning of Oneflare impact overall growth?
- Can the UK and US marketplaces sustain their rapid growth and achieve profitability?
- What further AI-driven innovations will Airtasker deploy to enhance user engagement and monetisation?