How Will Webjet Double Its Travel Sales to $3.2bn by 2030?
Webjet Group Limited reported steady FY25 EBITDA of $51.6 million, buoyed by rising international bookings despite domestic softness, and unveiled an ambitious FY30 strategy including the acquisition of Locomote to expand its business travel footprint.
- FY25 EBITDA stable at $51.6 million with 43% margin
- International flight bookings up 11%, offsetting domestic declines
- Cars & Motorhomes segment restructuring improves 2H25 EBITDA
- FY30 strategic plan targets $3.2 billion total transaction value
- Locomote acquisition to accelerate business travel offering by 2H26
Steady Performance Amid Market Challenges
Webjet Group Limited closed FY25 with an EBITDA of $51.6 million, closely aligned with the prior year’s $54.2 million, maintaining a robust 43% margin despite a 7% decline in bookings and a 1% dip in revenue. The company’s online travel agency (OTA) segment benefited from a notable 11% increase in international flight bookings, which now represent 21% of total flight bookings, helping to offset subdued domestic demand pressured by ongoing cost-of-living challenges and reduced airline capacity.
The Cars & Motorhomes division, formerly GoSee, reported a modest EBITDA of $1.6 million for FY25, with a strong second half showing as restructuring efforts delivered operational expenditure savings. However, bookings softened in line with the domestic flight market, and the global motorhome category remains challenged.
A Vision for Growth – The FY30 Strategic Plan
Looking ahead, Webjet unveiled a comprehensive five-year growth strategy targeting a doubling of total transaction value (TTV) to over $3.2 billion by FY30. Central to this plan is a multi-pronged approach – expanding international flight market share from 20% to 25-30%, significantly scaling hotel and package offerings, and launching a tailored business travel solution.
The company is also refreshing its core brands, Webjet OTA, Airport Rentals, and Motorhome Republic, to enhance market presence and customer engagement. Investments in technology, including AI partnerships with AWS and Microsoft, aim to automate and simplify operations while improving customer experience.
Accelerating Business Travel with Locomote Acquisition
In a strategic move to capture a larger share of the lucrative business travel market, Webjet is acquiring Locomote, an established online business travel platform. Expected to complete in the second half of FY26, this acquisition will enable Webjet to launch its business travel offering three years earlier than building internally, albeit with an anticipated short-term EBITDA impact of $600,000 to $900,000 in FY26.
Locomote’s scalable, digital-first platform and experienced team will provide Webjet with immediate capabilities in supplier relationships, AI, and operational knowledge, positioning the group to meet growing demand for seamless, cost-conscious corporate travel solutions.
FY26 Outlook and Operational Highlights
Webjet expects FY26 underlying EBITDA to be broadly in line with FY25, assuming no further deterioration in trading conditions and excluding Locomote-related costs. The company has onboarded new senior leadership in marketing and general management roles and is progressing well with its brand relaunch planned for the second half of FY26.
Operationally, Webjet continues to enhance its product suite with initiatives such as Trip Ninja technology for flight search optimization, expansion of paid seat offerings with 30 airlines, and a loyalty program in design. The Net Promoter Score (NPS) for the OTA improved to 65 in July 2025, signaling positive customer sentiment.
Despite ongoing domestic market softness, Webjet’s strategic focus on international growth, product diversification, and technological innovation positions it well to capture a greater share of the evolving travel market.
Bottom Line?
Webjet’s steady FY25 results set the stage for an ambitious growth trajectory, but execution risks and market headwinds will test its strategic resolve through FY30.
Questions in the middle?
- How will the Locomote acquisition impact Webjet’s profitability and integration timeline beyond FY26?
- Can Webjet’s brand refresh and loyalty initiatives materially shift customer preferences in a competitive OTA market?
- What are the key risks to achieving the $3.2 billion TTV target amid ongoing domestic travel softness?
