How SportsHero’s $1.65M Raise Fuels Southeast Asia Gaming Expansion
SportsHero Limited reported a 189% revenue increase to AU$37,666 for FY25, driven by strategic partnerships across Southeast Asia, despite a continuing loss of nearly AU$2 million. The company secured major telco collaborations and expanded its gaming product footprint in Indonesia and the Philippines.
- Revenue up 189% to AU$37,666 for FY25
- Loss after tax deepens to AU$1.995 million
- Secured 5-year partnership with Indosat Ooredoo Hutchison
- Expanded iGV Family Game Pass distribution to Philippines via PLDT
- Raised AU$1.65 million in July 2025 private placement
Revenue Growth Amidst Losses
SportsHero Limited, an integrated digital gaming and e-Sports company focused on Southeast Asia, has reported a significant 189% increase in revenue for the year ended 30 June 2025, reaching AU$37,666. Despite this growth, the company posted a substantial loss after tax of AU$1.995 million, reflecting ongoing investment in its expansion and product development efforts.
Strategic Telco Partnerships Drive Market Penetration
Central to SportsHero’s growth strategy are its partnerships with major telecommunications companies in Indonesia and the Philippines. Notably, a five-year deal with Indosat Ooredoo Hutchison, Indonesia’s second-largest telco, enables the marketing and distribution of the iGV Family Game Pass, a cloud-based gaming subscription service. Indosat’s decision to bypass a trial phase and move directly to full commercial launch underscores confidence in the product’s market potential.
Further strengthening its regional footprint, SportsHero signed a two-year agreement with PLDT Inc, the Philippines’ largest integrated telco, to distribute the iGV Family Game Pass with direct carrier billing and marketing support. This expansion taps into the Philippines’ rapidly growing gaming market, valued at over US$1 billion and projected to grow substantially.
Capital Raising to Fuel Growth
To support these initiatives, SportsHero successfully raised AU$500,000 in a private placement in October 2024 and secured firm commitments for an additional AU$1.65 million in July 2025. The latter raise included free attaching options, providing potential further capital inflows. Funds are earmarked for debt reduction, sales and marketing expansion, and working capital, signaling a focused approach to scaling operations.
Product Innovation and Market Expansion
The company’s product portfolio continues to evolve with the launch of the iGV Family Game Pass, offering access to over 200 games via cloud technology, and a new exclusive content distribution deal with Singapore-based Yes2Games, featuring popular mobile titles from Halfbrick Studios like Fruit Ninja and Jetpack Joyride. These moves broaden SportsHero’s appeal across multiple Southeast Asian markets, including Indonesia, the Philippines, Thailand, and Malaysia.
Leadership changes also reflect this growth phase, with Crispin Tristram appointed Chief Commercial Officer to spearhead commercial strategy and partnership development, leveraging his extensive eSports industry experience.
Financial Position and Outlook
SportsHero’s net tangible assets per share declined slightly to -0.19 AUD cents, reflecting continued investment and operating losses. The company did not declare dividends, focusing instead on reinvestment to capture the expanding Southeast Asian gaming market, which boasts hundreds of millions of mobile gamers and a growing appetite for cloud-based and mobile gaming experiences.
With audited financials pending, the market will be watching closely to see how these strategic partnerships and product launches translate into sustainable revenue growth and profitability.
Bottom Line?
SportsHero’s bold Southeast Asian expansion and capital raises set the stage for a critical growth phase, but profitability remains a distant goal.
Questions in the middle?
- How quickly will the iGV Family Game Pass gain traction among telco subscribers in Indonesia and the Philippines?
- What impact will the new mobile gaming content deal have on user engagement and revenue?
- Can SportsHero convert its strategic partnerships into consistent positive cash flow and profitability?