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Merino & Co. Expands Into China with BINJORA Partnership and $50K Initial Order
10:22am on Wednesday 3rd of September, 2025 AEST
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Consumer Discretionary
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Merino & Co. Expands Into China with BINJORA Partnership and $50K Initial Order
10:22am on Wednesday 3rd of September, 2025 AEST
Key Points
Offtake & Distribution Agreement signed with BINJORA for China market
BINJORA places initial order exceeding $50,000 ahead of northern winter
Joint development of co-branded merino apparel for Australia and China
Merino & Co. appointed sole distributor for co-branded products in Australia
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