Marie de Perthuis Named CEO with $335K Salary and Performance Incentives

MyEco Group has appointed Marie de Perthuis as its new CEO, aiming to leverage her extensive FMCG and retail experience to drive sales growth and build on recent operational restructuring.

  • Marie de Perthuis appointed CEO effective December 2025
  • Successor to Richard Tegoni, who remains on the Board
  • Brings 20+ years in consumer goods and retail leadership
  • Focus on elevating branding, marketing, and sales
  • Appointment includes performance-based incentives
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Leadership Transition at MyEco Group

MyEco Group Ltd (ASX, MCO), a leader in sustainable packaging and bioplastics, has announced the appointment of Marie de Perthuis as its new Chief Executive Officer, effective 2 December 2025. She will succeed Richard Tegoni, who has steered the company through significant restructuring and will remain on the Board as an Executive Director to ensure a smooth leadership transition.

Bringing FMCG Expertise to Sustainable Packaging

Marie de Perthuis arrives with over two decades of leadership experience in strategy, consumer goods, and retail sectors. Most recently, she served as Head of Own Brands – Health & Home at Coles Group Limited, where she delivered notable growth across product portfolios while advancing sustainability and ethical sourcing initiatives. Her background also includes leading strategic transformations at Coles Express, focusing on network optimisation and digital innovation.

Strategic Focus on Sales and Brand Growth

The MyEco Board, led by Non-Executive Chairman Jim Walsh, expressed confidence that Marie’s appointment will elevate the company’s branding, marketing, sales, and digital engagement. This move aligns with MyEco’s next phase of value creation, following its recent operational restructuring. The company aims to capitalise on its Australian market-leading MyEco® brand, introduce new products, and achieve sales growth more consistent with retail sector benchmarks.

Incentives and Terms Reflect Growth Ambitions

Marie’s appointment package includes a fixed annual remuneration of $335,000, with short-term and long-term incentives tied to performance and service conditions. This structure underscores the company’s commitment to aligning leadership rewards with business outcomes, particularly in driving sales and market expansion.

Positioning for a Sustainable Future

MyEco Group continues to strengthen its position as a global player in sustainable packaging, with a strong patent portfolio and operations spanning Australia, China, Malaysia, Mexico, and the USA. The leadership change signals a strategic pivot towards commercial growth, leveraging Marie’s consumer goods expertise to navigate competitive markets and evolving sustainability demands.

Bottom Line?

Marie de Perthuis’ leadership marks a pivotal step as MyEco shifts focus from restructuring to aggressive sales and brand expansion.

Questions in the middle?

  • How will Marie de Perthuis’ FMCG background translate to growth in the bioplastics sector?
  • What new product innovations can investors expect under the new CEO’s tenure?
  • How will the company balance sustainability commitments with commercial pressures?