Streamplay’s subsidiary Noodlecake Studios has launched Flick Shot Rogues on Steam, achieving the top spot in the Popular Upcoming Games chart and strong community traction ahead of its official release.
- Flick Shot Rogues ranks #1 in Steam’s Popular Upcoming Games
- Demo received 95% positive reviews and strong influencer support
- Steam wishlists surged 250% to over 26,500 pre-launch
- Fourth title released by Noodlecake since Streamplay acquisition
- Further game launches expected in Q4 2025 to sustain growth
A Strong Steam Debut for Flick Shot Rogues
Streamplay Studio Limited’s subsidiary, Noodlecake Studios, has successfully launched its latest title, Flick Shot Rogues, on the Steam platform. The game quickly rose to prominence, securing the #1 spot in Steam’s Popular Upcoming Games chart prior to its official release on 17 September 2025. This achievement underscores Noodlecake’s growing influence in the global indie gaming market following its acquisition by Streamplay in late 2024.
The game’s demo was met with enthusiastic reviews, boasting a 95% positive rating on Steam. Critics and players alike praised its innovative blend of turn-based roguelike mechanics with flick-based hero movement, a fresh take that GamesRadar highlighted as a standout in the genre. This positive reception was further amplified by influential streamers such as Northernlion, whose coverage generated over 240,000 views, helping to build significant anticipation.
Building Momentum Through Community and Events
Flick Shot Rogues’ pre-launch campaign was bolstered by its presence at major indie showcases including the Steam Debut Festival, Tiny Teams Festival, and the Indie Arena Booth at Gamescom, which attracts hundreds of thousands of attendees annually. These events contributed to a remarkable 250% increase in Steam wishlists, surpassing 26,500 by launch day. The game’s visibility was further enhanced by additional influencer streams and its feature in The MIX Fall Showcase, maintaining strong engagement within the roguelike community.
Post-launch, Flick Shot Rogues entered Steam’s New & Trending list, peaking within the top three, signaling sustained player interest beyond the initial hype. Retailing at approximately AUD $22.50, the title is positioned competitively within the indie game market, aiming to convert wishlist interest into sales momentum.
Strategic Growth and Future Prospects
This launch marks Noodlecake’s fourth new title release since becoming part of Streamplay, reflecting a robust publishing pipeline that the company expects to continue expanding through Q4 2025. Streamplay’s leadership emphasizes the strength of Noodlecake’s publishing model, which combines development expertise with strategic partnerships to deliver high-quality indie games across multiple platforms including PC, console, and mobile.
Looking ahead, Streamplay plans to leverage this momentum with additional releases and ongoing development projects, aiming to broaden its footprint and capitalize on long-tail revenue opportunities. The company’s multi-platform strategy and focus on curated showcases and influencer engagement suggest a deliberate approach to sustained growth in a competitive market.
Bottom Line?
Flick Shot Rogues’ strong debut sets the stage for Streamplay’s continued expansion in indie game publishing.
Questions in the middle?
- How will Flick Shot Rogues’ sales translate into revenue growth for Streamplay?
- What are the upcoming titles in Noodlecake’s Q4 2025 pipeline?
- Can Streamplay sustain momentum across PC, console, and mobile platforms?