JAYRIDE Secures Exclusive SaaS Deal to Power Thailand’s P2P Car-Sharing Boom
JAYRIDE Group has inked a pivotal SaaS agreement with Thailand’s Drivemate, marking a strategic shift from airport transfers to a full-scale digital mobility platform. The partnership launches with a 2,000-vehicle pilot in Bangkok and aims for nationwide expansion within a year.
- Exclusive SaaS agreement with Drivemate for Thailand’s P2P car-sharing
- Pilot program launching with over 2,000 vehicles in Bangkok
- National rollout planned across Phuket, Pattaya, and Chiang Mai
- Strategic pivot from transfer aggregator to SaaS mobility platform
- Partnership backed by Thailand’s established Thairung Group
A Strategic Leap into Thailand’s Mobility Market
JAYRIDE Group Limited, traditionally known for its global airport transfer aggregation, has taken a decisive step to transform itself into a comprehensive Software-as-a-Service (SaaS) mobility provider. The company’s newly announced agreement with Drivemate, Thailand’s leading peer-to-peer car-sharing platform, signals a major pivot towards embedding itself in the rapidly evolving digital mobility landscape of Southeast Asia.
Drivemate, a subsidiary of the venerable Thairung Group, brings deep automotive industry roots and a strong local presence. This partnership not only grants JAYRIDE exclusive SaaS rights for P2P car-sharing in Thailand but also positions it at the heart of a growing ecosystem that blends traditional vehicle services with innovative digital platforms.
Pilot Program and National Ambitions
The collaboration kicks off with a pilot program involving over 2,000 vehicles in Bangkok, a bustling metropolis ripe for mobility innovation. This initial phase will test and refine JAYRIDE’s enterprise-grade platform, which includes mobile applications for both renters and hosts, a management console, and integrated payment and insurance systems.
Following the pilot, the rollout will extend to key Thai cities, Phuket, Pattaya, and Chiang Mai, over the next 12 months. This phased approach reflects a measured strategy to scale operations while adapting to diverse regional market dynamics.
Building a Robust Mobility Ecosystem
Beyond the immediate SaaS deployment, the partnership strengthens JAYRIDE’s broader mobility ecosystem in Thailand. By integrating Drivemate’s P2P car-sharing supply with existing airport transfer and limousine services, the company enhances fleet flexibility and customer offerings. This interconnected approach could create a seamless mobility experience, appealing to a wide range of users from tourists to local commuters.
CEO Randy Prado highlighted the significance of this deal, emphasizing how it validates JAYRIDE’s strategic shift towards a SaaS-first model. The collaboration with Thairung Group-backed Drivemate not only brings institutional support but also underscores the long-term growth potential of digital mobility platforms in the region.
Looking Ahead
As JAYRIDE embarks on this ambitious project, the market will be watching closely to see how effectively the company can execute its vision. The success of the pilot and subsequent national rollout will be critical indicators of JAYRIDE’s ability to capture recurring, high-margin SaaS revenues and solidify its position in Southeast Asia’s competitive mobility sector.
Bottom Line?
JAYRIDE’s Thailand partnership could redefine its growth trajectory, next up, delivering on the pilot’s promise.
Questions in the middle?
- What are the specific growth thresholds Drivemate must meet to maintain exclusivity?
- How will JAYRIDE’s SaaS platform differentiate itself from other mobility solutions in Southeast Asia?
- What financial impact and revenue timelines can investors expect from this SaaS pivot?
