Tasmanian Pâté Orders Surge 10x as Distribution Hits 700 Coles Stores
Pure Foods Tasmania has expanded its Tasmanian Pâté distribution from 300 to 700 Coles stores nationally, driving a forecast 15% uplift in sales. Early orders in September surged more than tenfold, signaling strong consumer demand.
- Tasmanian Pâté now available in ~700 Coles stores nationwide
- September orders exceed previous monthly averages by over 10x
- Forecast annualised sales increase of $500,000–$600,000
- Represents a 15% sales uplift over FY25 Tasmanian Pâté revenue
- Expansion under existing master supply agreement with Coles
National Expansion Marks a Milestone
Pure Foods Tasmania Limited (ASX – PFT) has announced a significant expansion in the national distribution of its Tasmanian Pâté brand through Coles supermarkets. The product’s presence has more than doubled, moving from approximately 300 stores to around 700 across Australia. This rollout is expected to complete in the coming weeks, marking a major step forward in the company’s growth strategy.
Strong Early Demand Signals Growth Potential
The initial response to the expanded ranging has been exceptionally positive. Orders placed in September were more than ten times higher than the average monthly volumes recorded under the previous single-SKU arrangement from June to August 2025. This surge in demand highlights the growing consumer appetite for premium Tasmanian food products and validates Pure Foods Tasmania’s focus on quality and brand development.
Financial Impact and Strategic Implications
Based on current momentum, the company forecasts an annualised sales contribution from Coles of approximately $500,000 to $600,000. This represents a meaningful 15% increase over the FY25 Tasmanian Pâté sales figure of $3.68 million. The expanded distribution not only strengthens Pure Foods Tasmania’s revenue base but also enhances brand visibility on a national scale, positioning the company well for further growth opportunities.
Endorsement from a Leading Retailer
The Board of Pure Foods Tasmania views this development as a strong endorsement from one of Australia’s leading supermarket chains. Executive Chair Malcolm McAully emphasized that the expanded ranging validates consumer demand for premium Tasmanian products and supports the company’s ongoing turnaround strategy. The existing master supply agreement with Coles underpins this expansion, providing a stable platform for future collaboration.
Looking Ahead
With this momentum, Pure Foods Tasmania is well positioned to continue executing its growth plans, including developing new premium products and expanding into complementary markets. The company’s suite of brands, including Woodbridge Smokehouse and The Cashew Creamery, could potentially benefit from similar distribution expansions, further enhancing market penetration.
Bottom Line?
Pure Foods Tasmania’s expanded Coles presence sets the stage for sustained growth, but maintaining momentum will be key.
Questions in the middle?
- Will the strong initial order volumes translate into sustained long-term sales growth?
- Are there plans to expand distribution of other Pure Foods Tasmania brands through major retailers?
- How will this increased national exposure impact the company’s profitability and margins?
