OMG Group’s Q1 Sales Jump 114% as Automated Fulfilment Kicks In
OMG Group has completed a strategic integration with Shiperoo, enhancing its supply chain to meet rising demand from major Australian retailers and ecommerce channels. This move supports recent product expansions and aims to drive cost efficiencies and scalability.
- Completed onboarding with Shiperoo’s automated fulfilment hubs in Victoria and NSW
- Supports expanded distribution through Woolworths, 7-Eleven, Quikstop, and Canteen One
- Q1 FY26 sales surged 114% year-on-year to $1.2 million, ecommerce sales up 119%
- Integration expected to deliver immediate cost savings and improved customer experience
- Advances OMG Group’s goal to reach cashflow break-even in FY26
Strategic Supply Chain Upgrade
OMG Group Limited (ASX – OMG), a health and wellness food company known for its Blue Dinosaur and Oat Milk Goodness brands, has taken a significant step to strengthen its operational backbone by completing integration with Shiperoo, a leading Australian automated fulfilment and logistics partner. This collaboration is designed to meet the increasing demand from major retail outlets and ecommerce platforms across Australia.
Shiperoo’s network of automated fulfilment hubs in Victoria and New South Wales leverages robotics, artificial intelligence, and proprietary software to enable same-day order processing, real-time inventory visibility, and streamlined returns management. The partnership promises to enhance OMG Group’s logistics efficiency and scalability, critical as the company expands its retail footprint.
Supporting Retail Expansion and Ecommerce Growth
The integration comes at a pivotal time for OMG Group, following recent product range expansions with Woolworths, 7-Eleven, Quikstop, and Canteen One. Products from the Blue Dinosaur and Oat Milk Goodness lines are now distributed through Shiperoo’s automated network, ensuring faster and more reliable delivery to both retail and online customers.
OMG Group reported a robust Q1 FY26 performance, with total net sales reaching $1.2 million, a 114% increase year-on-year, and ecommerce sales soaring 119% to $512,000. This growth underscores the importance of a scalable and efficient supply chain to sustain momentum and capitalize on emerging market opportunities.
Cost Efficiencies and Future Prospects
CEO Alex Aleksic highlighted the strategic value of the Shiperoo integration, noting that automated fulfilment will not only meet accelerating demand but also deliver meaningful cost savings. These efficiencies are expected to materialize within the current quarter, supporting OMG Group’s broader objective of achieving cashflow break-even in FY26.
Beyond cost reductions, the partnership offers enhanced sustainability through smarter logistics and data-driven insights, positioning OMG Group to respond flexibly to future promotional activities and evolving consumer preferences.
As the company continues to scale, the integration with Shiperoo marks a foundational upgrade that could set the stage for further growth and operational resilience in a competitive health and wellness market.
Bottom Line?
OMG Group’s supply chain overhaul with Shiperoo sets the stage for sustained growth and operational efficiency as FY26 unfolds.
Questions in the middle?
- How quickly will OMG Group realise the full cost savings from the Shiperoo integration?
- What impact will the enhanced fulfilment capabilities have on customer retention and satisfaction?
- Could this partnership pave the way for further retail or international expansion?
