Super Retail Group Elevates Paul Bradshaw to CEO, Promotes Michael Wassman at BCF
Super Retail Group has appointed Paul Bradshaw as its new Group Managing Director and CEO, with Michael Wassman stepping up to lead BCF. These leadership moves underscore the company’s commitment to continuity and growth.
- Paul Bradshaw named Group Managing Director and CEO effective 1 November 2025
- Michael Wassman promoted to Managing Director of BCF
- Bradshaw credited with driving 85% sales growth and tripling profit at BCF since 2019
- CEO remuneration package includes $1.2 million fixed pay and performance-linked incentives
- Leadership changes reflect strong internal succession planning and strategic consistency
Leadership Transition at Super Retail Group
Super Retail Group has announced a significant leadership transition with the appointment of Paul Bradshaw as Group Managing Director and Chief Executive Officer, effective 1 November 2025. This move follows a comprehensive global and local search, emphasizing the company’s focus on leadership continuity and strategic consistency amid a competitive retail landscape.
Bradshaw, who has been at the helm of BCF since 2019, brings over 30 years of retail leadership experience spanning Australia and the United Kingdom. His tenure at BCF has been marked by impressive growth, with sales increasing by 85% and profit before tax nearly tripling, positioning BCF as a clear category leader within the group.
Internal Promotion Signals Confidence
In tandem with Bradshaw’s elevation, Michael Wassman, currently General Manager of Retail Operations at BCF, has been promoted to Managing Director of BCF. Wassman’s nearly two decades of experience within the company and deep operational expertise are expected to sustain BCF’s momentum under new leadership.
Judith Swales, Chair of the Board, highlighted the strength of the internal talent pipeline, noting that these appointments reflect robust succession planning and a commitment to maintaining the company’s vision and values. The board expressed confidence that Bradshaw’s strategic clarity and commercial discipline will guide Super Retail Group through its next growth phase.
Executive Remuneration and Incentives
Bradshaw’s employment terms reveal a fixed annual remuneration of $1.2 million, inclusive of base salary and benefits. His short-term incentive target matches this figure, with half of the FY26 award deferred into restricted shares subject to vesting conditions over two years. Additionally, he is eligible for long-term incentives pending shareholder approval at the 2026 AGM, underscoring the board’s alignment of executive rewards with sustained company performance.
These remuneration details provide insight into the company’s approach to incentivizing leadership performance while ensuring alignment with shareholder interests. The CEO is also subject to a minimum security holding requirement, reinforcing a long-term commitment to the company’s success.
Looking Ahead
Paul Bradshaw succeeds interim CEO David Burns, who will return to his role as Chief Financial Officer. Bradshaw’s deep familiarity with Super Retail Group’s operations and culture positions him well to lead the company forward. Investors will be watching closely to see how this leadership continuity translates into operational execution and financial results in the coming quarters.
Bottom Line?
Super Retail Group’s leadership reshuffle signals steady hands at the helm, but the market awaits proof of sustained growth under Bradshaw’s stewardship.
Questions in the middle?
- How will Bradshaw’s leadership style influence Super Retail Group’s broader strategic initiatives beyond BCF?
- What specific performance targets will determine Bradshaw’s short- and long-term incentive payouts?
- How might Michael Wassman’s promotion impact BCF’s competitive positioning and innovation pipeline?