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Why Is Adairs Scaling Back Promotions Ahead of Its Biggest Sales Season?

8:45am on Wednesday 22nd of October, 2025 AEDT Retail
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Why Is Adairs Scaling Back Promotions Ahead of Its Biggest Sales Season?

8:45am on Wednesday 22nd of October, 2025 AEDT
Key Points
  • Sales growth moderated due to reduced promotional activity
  • Focus on Furniture sales slowed with lower gross margin
  • Mocka maintains strong sales momentum with new products
  • Group sales guidance revised to $225m–$232m for H1 FY26
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