Prime Financial Adds $1.7M Revenue Through Acquisitions, Eyes $4M Deal
Prime Financial Group has secured two strategic acquisitions across its Wealth and Business segments, alongside executing a Non-Binding Indicative Offer for a major Wealth sector target and appointing a new CFO.
- Two acquisitions adding $1.7 million in annual revenue with share-based earnouts
- Potential $4 million revenue acquisition under Non-Binding Indicative Offer
- New CFO Sharon Papworth appointed, bringing 25 years of diverse industry experience
- Share issuance linked to revenue growth incentivizes new partners
- Funding for potential acquisition to come from debt facilities and cash reserves
Strategic Acquisitions Bolster Core Segments
Prime Financial Group Ltd (ASX, PFG) has announced binding agreements to acquire new clients and partners in both its Business and Wealth segments, signaling a clear push to expand its footprint in these key areas. The first acquisition brings in accounting clients generating approximately $1.2 million in annual revenue, with a structured consideration that includes up to 4.3 million shares issued over three years. This deal not only adds immediate revenue but also incentivizes growth through share-based earnouts tied to performance.
In parallel, Prime has acquired a partner and clients in its Wealth segment, initially contributing $500,000 in revenue with the potential to grow to $1.5 million by year three. This acquisition also features a share issuance plan spread over four years, aligning the partner’s interests with Prime’s long-term growth objectives.
Potential Major Acquisition in Wealth Segment
Beyond these completed deals, Prime has executed a Non-Binding Indicative Offer (NBIO) for a company specializing in investment research and asset/fund management services. Expected to generate around $4 million annually if the acquisition proceeds, this target would significantly enhance Prime’s Wealth segment offerings, complementing its recent May 2025 acquisition of Lincoln Indicators.
The NBIO grants Prime exclusivity while due diligence and final negotiations continue. Funding for this potential acquisition is planned through a combination of cash and shares, with cash payments supported by existing debt facilities and cash reserves. The company emphasizes that the deal remains subject to conditions and is not yet finalized.
Leadership Strengthened with New CFO Appointment
In a move to support its growth trajectory, Prime has appointed Sharon Papworth as Chief Financial Officer, effective 27 October 2025. Papworth brings 25 years of experience across private equity-backed and ASX-listed companies, with expertise spanning leadership, strategic planning, and financial governance. Her diverse background across multiple industries positions her well to guide Prime through its next phase of expansion.
Prime’s recent acquisitions and leadership changes underscore its commitment to scaling its advisory, capital, and asset management services across Melbourne, Sydney, and Brisbane. The company’s approach of combining revenue-generating acquisitions with incentivized share structures reflects a strategic balance of growth and alignment with new partners.
Bottom Line?
Prime’s latest moves set the stage for accelerated growth, but investors will watch closely as the potential acquisition and integration efforts unfold.
Questions in the middle?
- Will the potential $4 million revenue acquisition complete successfully and on what terms?
- How will the share issuance tied to revenue growth impact Prime’s capital structure over time?
- What strategic initiatives will new CFO Sharon Papworth prioritize to support these acquisitions?
