Can One Click Group Sustain Profitability Amid Delayed Super Product Launch?
One Click Group reported a robust September quarter with $1.6 million positive operating cash flow and 27% revenue growth, fueled by strong user acquisition and a new cash advance product rollout.
- Generated $1.6 million positive operating cash flow in Q3 2025
- Revenue up 27% year-to-date to $5.4 million
- Surpassed 200,000 registered users in July
- Launched Little Money $500 cash advance product with strong demand
- Secured $1.25 million placement to support product rollout
Strong Financial Momentum
One Click Group Limited (ASX, 1CG) has delivered a standout performance for the quarter ended 30 September 2025, reporting $1.6 million in positive operating cash flow. This milestone underscores the company’s transition towards sustained profitability, with year-to-date revenue climbing 27% to $5.4 million. The company’s Managing Director, Mark Waller, highlighted the quarter as a pivotal moment, reflecting both operational discipline and growth momentum.
The company’s focus on profitability is evident in its efficient marketing spend, which was 20% lower year-to-date compared to the prior period, while simultaneously reducing the cost of acquiring new users. This efficiency has supported a surge in registered users, surpassing 200,000 in July, a key metric that positions One Click Group well for future product monetisation.
Product Innovation and User Growth
One Click Group’s recent launch of the Little Money $500 cash advance product has been met with strong demand. This product offers users a simple cash advance with a fixed establishment fee and no interest charges, creating a new and growing revenue stream. The rollout is being accelerated with the support of a $1.25 million placement completed in October, which also brought Thorney Investment Group into a substantial shareholding position.
Beyond the cash advance product, the company is progressing development of its One Click Super product, designed to expand its financial services ecosystem. While the launch date has been delayed due to dependencies on external partners, management now anticipates a release in early 2026. This product is expected to further diversify revenue and deepen user engagement.
Outlook and Strategic Focus
Looking ahead, One Click Group remains focused on leveraging its growing user base to drive revenue from its existing suite of products, particularly as the October to December quarter typically marks the peak revenue period for its online tax services. The company’s strategy balances aggressive user acquisition with a disciplined approach to marketing spend and product rollout, aiming to build a foundation for profitable growth into 2026.
With cash reserves of approximately $2 million at quarter-end, rising to $3 million proforma including the recent placement, One Click Group is well capitalised to execute its growth plans. The company’s ability to generate positive operating cash flow while expanding its product offerings signals a maturing fintech poised to capture increasing market share in Australia’s digital financial services sector.
Bottom Line?
One Click Group’s strong cash flow and user growth set the stage for a critical product launch in 2026 that could redefine its growth trajectory.
Questions in the middle?
- How will the delayed One Click Super product impact revenue projections for 2026?
- What strategies will One Click Group employ to sustain user acquisition while reducing marketing costs?
- How significant will Thorney Investment Group’s involvement be in shaping company strategy?
