Two Noodlecake Titles Drive A$825K Revenue in Amazon Luna GameNight Debut

A Strategic Launch with Amazon Luna’s GameNight

Streamplay Studio Limited’s subsidiary, Noodlecake Studios, has secured a significant milestone with the inclusion of two of its games in the day-one launch of Amazon Luna’s GameNight. This new social multiplayer platform, integrated with Amazon Prime, offers a cloud-based gaming experience accessible on Fire TV and smart devices, reaching over 200 million Prime members globally.

The two titles, Flappy Golf Party and Ultimate Chicken Horse, represent a blend of Noodlecake’s owned intellectual property and a critically acclaimed third-party game. Both have been specially adapted with smartphone-controlled multiplayer features to fit the GameNight format, highlighting Noodlecake’s agility in tailoring games for emerging platforms.

Building on Established IP and Partnerships

Flappy Golf Party is an evolution of the popular Super Flappy Golf series, which has amassed over 17 million downloads and generated approximately A$1.6 million in revenue. Its prominent placement in Amazon’s official launch trailers underscores its strategic importance. Meanwhile, Ultimate Chicken Horse, with over 485,000 mobile installs and a 96% positive rating on Steam, brings a proven fanbase and critical acclaim to the launch lineup.

These launches stem from prior agreements with Amazon earlier this year, reflecting a deepening relationship with a Tier-1 platform. To date, Streamplay has generated A$825,000 from these projects, with further payments and royalties expected over the multi-year term of the contracts. This revenue mix signals a shift toward recurring, high-margin income streams beyond traditional game sales.

Implications for Streamplay and the Cloud Gaming Market

Amazon’s GameNight initiative, which merges Prime Gaming and cloud streaming, lowers barriers to entry by requiring no additional hardware or subscriptions. This positions Noodlecake’s titles alongside household names like Angry Birds and Exploding Kittens, potentially expanding their reach significantly.

Streamplay’s Chairman Bert Mondello emphasised the trust placed in Noodlecake by Tier-1 partners and the company’s ability to influence new gaming services globally. CEO Ryan Holowaty highlighted the rapid development timeline and the excitement around delivering these games in a fresh, accessible format.

Looking ahead, Streamplay plans to leverage this momentum by exploring further adaptations of its catalogue and expanding partnerships, aiming to capitalise on the growing cloud gaming ecosystem. The company’s involvement in GameNight aligns it with one of the world’s largest subscription platforms, potentially unlocking new commercial pathways.